Senior Partner & Field Marketing Manager

ServiceNow; Staines-upon-Thames; Hybrid; GBP 70,000 - 130,000; Full time

Job summary

ServiceNow seeks a Manager or Senior Manager to lead UK&I partner marketing and direct engagement with IT leaders. You will split time between partner marketing initiatives and the Commercial GTM team, shaping programs that drive pipeline and revenue through strong partnerships and data-driven decision making.

You will own budgets, coordinate with vendors, and collaborate with global and regional teams to tailor programs for the UK and Ireland.

Qualifications

• B2B technology marketing across field, partner, demand generation or integrated marketing (6+ years for Manager, 8+ for Senior Manager)
• Track record of programmes that deliver pipeline and revenue through strong partnership with sales/GTM teams
• Experience with channels, resellers, systems integrators and hyperscalers (AWS preferred)
• Budget ownership and ROI measurement
• Practical use of AI such as Claude and Co-Pilot in marketing planning, execution or analysis
• Confidence with CRM and marketing automation platforms
• Background in enterprise software, SaaS or platform businesses

Responsibilities

• Plan and run roundtables, workshops and virtual experiences that create pipeline, progress deals and fuel consumption
• Work with sales on attendance, follow-up and opportunity creation
• Own budgets, vendors, timelines and results
• Build joint go-to-market plans and co-marketing programmes with strategic partners that create shared pipeline
• Work with EMEA and global partner marketing so our managed partners get a joined-up experience in the UK and Ireland
• Drive partner sponsorship of AI Summit, Public Services Summit, SNUGs and World Forum, plus support UKI-specific sales enablement through GTM aligned events
• Use the Global MDF programme to drive participation, approve and audit campaigns, and measure ROI
• Track and report partner-influenced and partner-sourced pipeline

Skills

Strategic thinker

Partner acumen

Commercial focus

Influence

Data-driven decisions

Tools

CRM platforms

Marketing automation platforms

AWS

Job description

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you become part of an ambitious team of change makers who are passionate about delivering exceptional customer and partner experiences, and driving business transformation. Partners are central to this mission - they activate demand, deliver solutions, and extend our platform.

The role
We’re open to hiring at Manager or Senior Manager level, depending on experience. This role has two sides. You’ll lead our partner marketing (to and through) for the UK and Ireland as well as how we reach IT leaders directly. Expect roughly a 65/35 split. Across both, you will also be aligned to our Commercial GTM team – helping senior stakeholders and their teams utilize both your and the wider marketing organisation’s investments in our fast-growing sector.

Leading the IT buying group

IT is our most established segment. The growth is in moving the conversation from the service desk to the strategic agenda: AI-led operations, platform consolidation, and IT as a driver of enterprise transformation.

You’ll own our engagement with the teams that sit within CIOs and CTOs organisations including IT operations, service management and architecture. You’ll make global programmes land locally and build your own where UK and Ireland need something different. You’ll also feed local insight back into global planning.

• Plan and run roundtables, workshops and virtual experiences that create pipeline, progress deals and fuel consumption

• Work with sales on attendance, follow-up and opportunity creation

• Own budgets, vendors, timelines and results

Partner marketing
IT is where our partners are most mature, so you’ll start from a strong base. From there you’ll help build partner momentum in CRM, Risk & Security and EmployeeWorks.

• Build joint go-to-market plans and co-marketing programmes with strategic partners that create shared pipeline

• Work with EMEA and global partner marketing so our managed partners get a joined-up experience in the UK and Ireland.

• Drive partner sponsorship of AI Summit, Public Services Summit, SNUGs and World Forum, plus support UKI-specific sales enablement through GTM aligned events

• Use the Global MDF programme to drive participation, approve and audit campaigns, and measure ROI

• Track and report partner-influenced and partner-sourced pipeline

Qualifications

What you bring

• A strategist who loves execution. You set your own priorities, close the loop on results, and hold partners (and yourself) to account.

• Partner acumen. You understand partners are businesses with their own economics, and you can translate between their goals and ours.

• Commercial focus. You care about pipeline and ROI, build business cases, and change course based on data.

• Influence. You’re a trusted advisor to Sales, Alliances and GTM leadership, and you communicate with clarity and conviction.

Experience

• B2B technology marketing across field, partner, demand generation or integrated marketing (around 6+ years for Manager, 8+ for Senior Manager)

• A track record of programmes that delivermeasurable pipeline and revenue through a strong partnership with sales / GTM teams.

• Experience with channels, resellers, systems integrators and hyperscalers (AWS preferred).

• Budget ownership and ROI measurement

• Practical use of AI such as Claude and Co-Pilot in marketing planning, execution or analysis

• Confidence with CRM and marketing automation platforms

• A background in enterprise software, SaaS or platform businesses

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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