Senior Paid Search Lead — Global ROI & Growth

Twinkl Educational Publishing; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Benefits offered by this job

33 annual leave days

Flexible working policy

Cycle-to-work scheme

Long-term service rewards

Job summary

A leading educational publishing company is seeking a Senior Performance Marketing Executive to manage and optimize global paid search campaigns. This role involves driving traffic, improving conversion rates, and maximizing ROI. The ideal candidate will have over 3 years of experience in paid search marketing, strong analytical skills, and a proven track record in managing budgets effectively. Join a dynamic team that values diversity and offers flexible working options.

Qualifications

• 3+ years in paid search marketing, preferably eCommerce.
• Proven ROI management and results delivery.

Responsibilities

• Plan, execute, and optimize paid search campaigns.
• Monitor KPIs like CTR, CPC, CPA, and ROAS.
• Collaborate with data teams for campaign strategies.

Skills

Analytical Skills

Communication

Budget Management

A/B Testing

SEO Knowledge

Education

Certification in Google Ads

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Job description

A leading educational publishing company is seeking a Senior Performance Marketing Executive to manage and optimize global paid search campaigns. This role involves driving traffic, improving conversion rates, and maximizing ROI. The ideal candidate will have over 3 years of experience in paid search marketing, strong analytical skills, and a proven track record in managing budgets effectively. Join a dynamic team that values diversity and offers flexible working options.