Senior Paid Media Lead — Data-Driven Growth

GlowMetrics; Northern Ireland; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid and flexible working

Cashback on everyday medical expenses

Additional leave accrual based on tenure

Supportive culture with team events

Job summary

A digital marketing agency in Northern Ireland is seeking a Senior Digital Marketing Executive to lead performance delivery in key paid media accounts. The role requires over three years of experience in managing Google Ads campaigns, where you will develop multi-channel digital strategies aligned to key performance indicators. Candidates should have excellent communication skills and a strong understanding of marketing KPIs and optimization techniques. The position offers hybrid working and various benefits to support a work-life balance.

Qualifications

• At least 3 years of experience managing Google Ads campaigns.
• Strong understanding of marketing KPIs and optimisation techniques.
• Proven ability to drive business success through digital marketing activity.

Responsibilities

• Develop and lead multi‑channel digital strategies aligned to KPIs.
• Own campaign structure, targeting strategy and optimisation frameworks.
• Deliver commercially focused reporting that moves beyond metrics to actionable insights.

Skills

Google Ads management

Data analysis

Marketing KPIs understanding

Project management

Communication and interpersonal skills

Tools

Google Analytics

GA4

Looker Studio

Job description

A digital marketing agency in Northern Ireland is seeking a Senior Digital Marketing Executive to lead performance delivery in key paid media accounts. The role requires over three years of experience in managing Google Ads campaigns, where you will develop multi-channel digital strategies aligned to key performance indicators. Candidates should have excellent communication skills and a strong understanding of marketing KPIs and optimization techniques. The position offers hybrid working and various benefits to support a work-life balance.