Senior Paid Media Executive

Pentland Brands Limited; Greater London; Hybrid; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Hybrid working

Flexible start and finish times

Generous holiday allowance

Product discounts

Sample sales

Enhanced family-friendly policies

Healthcare support

Gym and fitness discounts

Cycle to work scheme

Electric car scheme

Job summary

Pentland Brands is seeking a paid media specialist to join our UK team. You’ll manage BAU activity across brand channels and work with internal and external partners to drive growth.

With around 2 years of hands-on experience in paid social or paid search, you’ll analyse performance data, identify trends, and help shape campaigns. The role offers hybrid working and a discretionary bonus.

Qualifications

• 2 years of hands-on paid social or paid search experience.
• Strong stakeholder management in a matrix organisation.
• Analytical with ability to translate performance data into insights.
• Forward-thinking with a POV on media innovation and improvement.

Responsibilities

• Own BAU execution of paid media for select brands.
• Lead data-driven performance reporting and storytelling.
• Direct agency partners and identify optimization opportunities.
• Report on campaign performance and deliver insights and recommendations.
• Support channel innovation and testing plans across the team.
• Contribute to planning and roadmap for the wider portfolio.
• Collaborate with brand creative, ecommerce and insight teams for synergy.

Skills

Hands-on paid media experience

Stakeholder management

Analytical mindset

Media innovation POV

Tools

Meta Ads Manager

Google Ads

CRM integrations

Job description

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Shape the work behind some of the world’s most loved sport, outdoor and lifestyle brands.

At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.

This is an exciting opportunity for someone ready to take the next step in their paid media career. You’ll work across multiple brands in a group role, moving from day-to-day implementation to strategic ownership of specific brand channels. This role is designed for someone who wants more autonomy, accountability, and the chance to grow into a future manager or strategist.

You’ll assist in leading performance marketing planning and execution for assigned brands, act as a key point of contact for internal and external teams, and drive performance through both data and collaboration.

What you’ll be doing:

• Ownership of BAU execution of select brands, reporting to the Paid Media Manager.
• Practise data fluency — graduating from collating reports to identifying trends, making recommendations, and storytelling with data.
• Direct agency partners in daily implementation and identify optimisation opportunities, ensuring actions align with trade insights and brand priorities.
• Report on campaign performance, identifying trends and delivering insights and recommendations that shape ongoing strategy.
• Supports channel innovation, proposing and assisting in-channel testing plans and sharing learnings across the team.
• Contribute to planning and roadmap development for the wider portfolio and support junior team members where relevant.
• Proactively build and foster relationships with brand creative, ecommerce and insight teams to ensure synergy across teams.

What you’ll bring:

• 2 years of hands-on experience in either paid social or paid search (agency or client-side), preferably in retail or ecommerce.
• Strong stakeholder management, capable of influencing across a matrix organisation.
• Technical competence with platforms like Meta Ads Manager and/or Google Ads; CRM and first-party data integrations are a bonus.
• Analytical, with experience pulling and interpreting performance data.
• Forward-thinking, with a clear POV on media innovation and a passion for continuous improvement.

Why Pentland Brands?

Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.

We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.

Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.