Senior Paid Media Executive

RocketMill; Brighton; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading digital marketing agency is seeking a Paid Media Specialist to manage paid search and social media campaigns. This hands-on role requires at least 2 years of experience in digital marketing campaign management and proficiency in Google Ads. You will work remotely or in our London and Brighton offices, benefiting from a flexible work environment and various perks including gym memberships and profit sharing.

Benefits

Tax-free quarterly profit share

Gym membership

Personal development budget

24 days holiday, rising to 30

Qualifications

• At least 2 years’ experience in digital marketing campaign management.
• Experience leading media campaigns with proven results.
• Certification in Google Ads and Facebook Blueprint.

Responsibilities

• Conduct keyword research and audience planning.
• Manage and optimize campaigns across various platforms.
• Analyze performance and suggest improvements.

Skills

Campaign management

Data analysis

Google Ads proficiency

Social media marketing

Bid management

Tools

Google Ads

Google Analytics

Facebook Ads

Google Marketing Platform

Job description

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Reporting to your Paid Media Manager, you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social, with opportunities to expand into Display, Native, and Addressable Media.

Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind, with a focus on building and optimizing campaigns across multiple platforms.

Work remotely or in our London and Brighton offices. Read more.

About the role

Reporting to your Paid Media Manager, you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social, with opportunities to expand into Display, Native, and Addressable Media.

Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind, with a focus on building and optimizing campaigns across multiple platforms.

Work remotely or in our London and Brighton offices. Read more.

Key responsibilities

• Keyword research
• Audience planning
• Account structure planning & idea generation
• Shopping feed setup
• Bid management and campaign adjustments
• Analyze campaign performance and key on-site metrics
• Suggest next steps to improve campaign performance
• Devising strategies for search and social campaigns
• Auditing accounts confidently
• Analyze campaign performance and key on-site metrics

Essential skills

• At least 2 years’ experience in digital marketing campaign management
• Experience leading media campaigns
• Passed exams: Google Ads Search Fundamentals, Google Ads Display, Google Ads Measurement, Google Ads Video, Shopping Ads, Google Ads Apps, and Advanced Google Analytics
• Facebook Blueprint certification
• Strong understanding of bid/budget management strategy
• Understanding of attribution models and guiding clients on effective strategies
• Comfortable using Google Ads Editor
• Ability to analyze campaign performance and key metrics using Google Analytics

Desirable skills

• Experience working within an agency or client team environment
• Experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager, and Display DSPs
• Experience using Google Marketing Platform tools (Search Ads 360, Display & Video 360, Analytics 360, etc.)
• Experience pitching paid media campaigns to clients

What’s in it for you?

• Work on exciting brands
• Work from anywhere, anytime
• Tax-free quarterly profit share
• Gym membership or medical plan
• Cycle to work and Tech scheme
• Personal development plan & budget
• 24 days holiday (rising to 30), plus bank holidays and sabbaticals
• Pension contributions
• Enhanced maternity, paternity, or adoption pay