Senior Paid Media Analyst at Global data-driven Marketing Agency

TN United Kingdom; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An exciting opportunity awaits at a dynamic, data-driven marketing agency in London, specializing in full-funnel strategies for both B2B and B2C brands. With over 20 years of industry experience, this innovative firm is recognized for merging marketing and technology to deliver significant business results. As a Senior Paid Media Analyst, you will manage budgets, optimize account performance, and develop enterprise-level PPC strategies. Join a collaborative team that leverages extensive data resources to drive scalable personalization strategies and empower client success in a fast-paced environment.

Qualifications

• Proficient in managing large Paid Media budgets and conducting accurate forecasting.
• Strong communication skills, both written and oral, with the ability to work collaboratively.

Responsibilities

• Manage daily budget pacing and optimise account performance.
• Conduct thorough audits of PPC accounts to ensure adherence to best practices.
• Collaborate with the innovation team to implement scripts for account improvement.

Skills

Google AdWords

Microsoft Adcenter

Google Analytics

Adobe Analytics

PPC account management

Budget management

Communication skills

Tools

Analytics Platforms

Third-party tracking tools

Job description

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Senior Paid Media Analyst at Global data-driven Marketing Agency, London

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Client:

Grey Matter Recruitment

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

ba5d5819ce6a

Job Views:

9

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

An exciting opportunity to represent a dynamic, data-driven marketing agency specialising in full-funnel strategies, serving both B2B and B2C brands on a global scale.

The Company

• With over 20 years of industry experience, this company has formed partnerships with leading B2B and B2C brands worldwide, offering integrated marketing and technology solutions that drive significant business results.
• Recognised as a pioneer in merging marketing and technology, they streamline complexities and enhance value through seamless integration.
• Leveraging extensive first-party data resources, they uncover invaluable audience insights, empowering scalable personalisation strategies across diverse industries and channels, supported by agile and adaptable solutions

The Role

• Manage daily budget pacing, optimise account performance, and adjust bid strategies to meet client objectives.
• Collaborate with the innovation team to implement scripts and innovative solutions for account improvement.
• Conduct thorough audits of PPC accounts to ensure adherence to best practices and stay updated on Google and Bing developments.
• Contribute to the development of enterprise-level PPC strategies, client roadmaps, and forecasting to drive client success.

Desired Skills and Experience

• Proficient in Google AdWords and Microsoft Adcenter, with a deep understanding of Analytics Platforms such as Google Analytics and Adobe Analytics.
• Familiarity with third-party tracking tools and software solutions, as well as experience in implementing scripts.
• Skilled in managing large Paid Media budgets and conducting accurate forecasting.
• Strong communication skills, both written and oral, with the ability to work collaboratively in a team environment.