Senior Paid Media Account Manager

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; On-site; GBP 45,000 - 55,000; Full time

Job summary

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters is seeking a Senior Paid Media Account Manager in London to shape paid media strategy, guide client relationships and drive results across PPC and Paid Social. The role focuses on planning and strategy over hands-on activation, working with activation teams to deliver high-impact campaigns.

You'll oversee strategy development, translate client briefs into plans, and collaborate with channel specialists to optimize budgets and

Qualifications

• Experience in a Paid Media role, ideally in an agency environment.
• Solid background in PPC & Paid Social with understanding of how channels work together.
• Experience developing paid media strategies and translating client briefs into actionable media plans.
• Strong knowledge of audience planning, budget allocation, forecasting and performance measurement.
• Experience managing client relationships and presenting strategies and recommendations.
• Ability to see beyond individual metrics to understand wider commercial impact of paid media.
• Excellent communication, presentation and stakeholder management skills.
• Experience collaborating with activation and specialist teams.

Responsibilities

• Lead development of paid media strategies and plans across a portfolio of clients.
• Translate client objectives into commercially focused paid media recommendations.
• Own media planning, including channel selection, audience strategy, budget allocation and forecasting.
• Develop integrated paid media approaches across PPC and Paid Social with channel specialists.
• Act as senior client contact, building trusted relationships and providing strategic guidance.
• Lead client meetings, strategic presentations and performance reviews.

Skills

PPC

Paid Social

Strategy

Planning

Client leadership

Job description

Location: London

Salary: Up to £50,000

Specialism: PPC, Paid Social | Strategy, Planning & Client Leadership

The Opportunity

An exciting opportunity has arisen for a Senior Paid Media Account Manager to join an award-winning independent digital marketing agency in London.

This is a fantastic opportunity for an experienced Paid Media professional looking to move into a more strategic, planning-focused role, with less emphasis on day-to-day hands‑on campaign management.

You'll be joining a highly regarded independent agency that prides itself on delivering innovative, performance‑driven campaigns for an exciting portfolio of clients.

The agency is looking for someone who can see the bigger picture, develop effective paid media strategies, build strong client relationships and work closely with activation teams to ensure campaigns deliver outstanding results.

You don't need to be an expert in both PPC and Paid Social. A strong background in either discipline is absolutely fine, with the opportunity to develop your knowledge across both channels.

The Role

As a Senior Paid Media Account Manager, you'll take a leading role in the strategic planning, development and delivery of paid media campaigns across a portfolio of clients.

Rather than focusing primarily on hands‑on campaign activation, you'll be responsible for shaping the overall approach, identifying growth opportunities and ensuring paid media activity aligns with wider business and marketing objectives.

Your responsibilities will include:

• Leading the development of paid media strategies and plans across a portfolio of clients.
• Translating client business objectives into clear, commercially focused paid media recommendations.
• Taking ownership of media planning, including channel selection, audience strategy, budget allocation and forecasting.
• Developing integrated paid media approaches across PPC and Paid Social, working closely with channel specialists.
• Acting as a senior point of contact for clients, building trusted relationships and providing strategic guidance.
• Leading client meetings, strategic presentations, performance reviews and planning sessions.
• Working closely with activation teams to ensure campaigns are delivered effectively and in line with the agreed strategy.
• Analysing campaign performance at a strategic level, identifying trends, insights and opportunities for growth.
• Providing recommendations on budget optimisation, channel investment and future campaign direction.
• Supporting new business pitches, proposals and strategic recommendations where required.
• Mentoring and supporting junior team members, helping to develop their strategic and client management skills.
• Staying ahead of developments in the paid media landscape and identifying opportunities to introduce new ideas and approaches.

About You

We're looking for a confident, commercially minded Paid Media professional who enjoys the strategic side of digital marketing and is comfortable leading client relationships.

Ideally, you'll have:

• Strong experience within a Paid Media role, ideally gained in an agency environment.
• A solid background in PPC & Paid Social, with a good understanding of how paid media channels work together.
• Experience developing paid media strategies and translating client briefs into actionable media plans.
• Strong knowledge of audience planning, budget allocation, forecasting and performance measurement.
• Experience managing client relationships and confidently presenting strategies and recommendations.
• The ability to look beyond individual campaign metrics and understand the wider commercial impact of paid media activity.
• Strong analytical skills and the ability to turn data into meaningful strategic insights.
• Excellent communication, presentation and stakeholder management skills.
• Experience working collaboratively with activation and specialist teams.
• A proactive, solutions-focused mindset with the confidence to challenge thinking and bring fresh ideas to the table.

You don't need to be the most hands‑on technical specialist in the room. What's important is that you understand paid media, can develop effective strategies and know how to bring together the right people and channels to deliver results.

Why Join?

• Award-winning independent agency – Join a highly respected team with a strong reputation for delivering excellent work.
• Salary up to £50,000 – A competitive package reflecting your experience.
• Strategic focus – Move away from predominantly hands‑on campaign management and take greater ownership of planning, strategy and client direction.
• Cross‑channel development – Build your knowledge across both PPC and Paid Social, with support from experienced specialists.
• Exciting client portfolio – Work with ambitious brands on varied and challenging campaigns.
• Career progression – A great opportunity to develop towards an Account Director or senior strategic leadership role.
• Collaborative culture – Join a supportive independent agency where ideas are encouraged and individuals have the opportunity to make a genuine impact.
• Real ownership – Play a key role in shaping client strategies, influencing investment decisions and driving account growth.

Interested?

If you're an experienced Paid Media Account Manager or Senior Account Manager who enjoys the bigger‑picture thinking behind successful campaigns, this could be a brilliant next step.

Whether your background is in PPC or Paid Social, if you're passionate about media planning, strategy and delivering meaningful results for clients, we'd love to hear from you.

Senior Paid Media Account Manager | London | Up to £50,000