Paid Media Account Director

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; On-site; GBP 36,000 - 60,000; Full time

Benefits offered by this job

Award-winning agency

Strategic focus

Cross-channel development

Career progression

Collaborative culture

Real ownership

Job summary

Tribal Recruitment – The UK's Leading Digital & R2R Recruiters in London is seeking a Senior Paid Media Account Manager to transition from hands-on activation to strategic planning and client leadership. The role centers on developing paid media strategies across PPC and Paid Social, with less emphasis on day-to-day campaign management.

You will build strong client relationships, translate objectives into media plans, lead strategy meetings and collaborate with activation teams to drive results.

Qualifications

• Agency experience in paid media.
• Solid background in PPC or Paid Social.
• Experience turning client briefs into actionable media plans.
• Strong audience planning, budget allocation, forecasting and performance measurement.
• Excellent client relationship management and presenting strategies.
• Ability to understand the wider commercial impact of paid media activity.
• Strong analytical skills and ability to turn data into insights.
• Excellent communication, presentation and stakeholder management.

Responsibilities

• Lead the development of paid media strategies and plans across a portfolio of clients.
• Translate client objectives into commercially focused paid media recommendations.
• Own media planning, including channel selection, audience strategy, budget allocation and forecasting.
• Develop integrated paid media approaches across PPC and Paid Social with channel specialists.
• Act as a senior point of contact for clients, building trusted relationships and providing strategic guidance.
• Lead client meetings, strategic presentations, performance reviews and planning sessions.
• Collaborate with activation teams to ensure campaigns are delivered on strategy.
• Analyse campaign performance at a strategic level and identify growth opportunities.
• Provide recommendations on budget optimization and future campaign direction.
• Support new business pitches and strategic recommendations.
• Mentor junior team members on strategic and client management skills.
• Stay ahead of paid media trends and bring new ideas.

Skills

Paid media

PPC

Paid Social

Audience planning

Budget forecasting

Client management

Strategic thinking

Job description

Location: London

Salary: Up to £60,000

Specialism: PPC, Paid Social | Strategy, Planning & Client Leadership

The Opportunity

An exciting opportunity has arisen for a Senior Paid Media Account Manager to join an award-winning independent digital marketing agency in London.

This is a fantastic opportunity for an experienced Paid Media professional looking to move into a more strategic, planning-focused role, with less emphasis on day-to-day hands-on campaign management.

You'll be joining a highly regarded independent agency that prides itself on delivering innovative, performance-driven campaigns for an exciting portfolio of clients.

The agency is looking for someone who can see the bigger picture, develop effective paid media strategies, build strong client relationships and work closely with activation teams to ensure campaigns deliver outstanding results.

You don't need to be an expert in both PPC and Paid Social. A strong background in either discipline is absolutely fine, with the opportunity to develop your knowledge across both channels.

The Role

As a Senior Paid Media Account Manager, you'll take a leading role in the strategic planning, development and delivery of paid media campaigns across a portfolio of clients.

Rather than focusing primarily on hands-on campaign activation, you'll be responsible for shaping the overall approach, identifying growth opportunities and ensuring paid media activity aligns with wider business and marketing objectives.

Your responsibilities will include:

• Leading the development of paid media strategies and plans across a portfolio of clients.
• Translating client business objectives into clear, commercially focused paid media recommendations.
• Taking ownership of media planning, including channel selection, audience strategy, budget allocation and forecasting.
• Developing integrated paid media approaches across PPC and Paid Social, working closely with channel specialists.
• Acting as a senior point of contact for clients, building trusted relationships and providing strategic guidance.
• Leading client meetings, strategic presentations, performance reviews and planning sessions.
• Working closely with activation teams to ensure campaigns are delivered effectively and in line with the agreed strategy.
• Analysing campaign performance at a strategic level, identifying trends, insights and opportunities for growth.
• Providing recommendations on budget optimisation, channel investment and future campaign direction.
• Supporting new business pitches, proposals and strategic recommendations where required.
• Mentoring and supporting junior team members, helping to develop their strategic and client management skills.
• Staying ahead of developments in the paid media landscape and identifying opportunities to introduce new ideas and approaches.

About You

We're looking for a confident, commercially minded Paid Media professional who enjoys the strategic side of digital marketing and is comfortable leading client relationships.

Ideally, you'll have:

• Strong experience within a Paid Media role, ideally gained in an agency environment.
• A solid background in either PPC or Paid Social, with a good understanding of how paid media channels work together.
• Experience developing paid media strategies and translating client briefs into actionable media plans.
• Strong knowledge of audience planning, budget allocation, forecasting and performance measurement.
• Experience managing client relationships and confidently presenting strategies and recommendations.
• The ability to look beyond individual campaign metrics and understand the wider commercial impact of paid media activity.
• Strong analytical skills and the ability to turn data into meaningful strategic insights.
• Excellent communication, presentation and stakeholder management skills.
• Experience working collaboratively with activation and specialist teams.
• A proactive, solutions-focused mindset with the confidence to challenge thinking and bring fresh ideas to the table.

You don't need to be the most hands-on technical specialist in the room. What's important is that you understand paid media, can develop effective strategies and know how to bring together the right people and channels to deliver results.

Why Join?

• Award-winning independent agency – Join a highly respected team with a strong reputation for delivering excellent work.
• Salary up to £50,000 – A competitive package reflecting your experience.
• Strategic focus – Move away from predominantly hands-on campaign management and take greater ownership of planning, strategy and client direction.
• Cross-channel development – Build your knowledge across both PPC and Paid Social, with support from experienced specialists.
• Exciting client portfolio – Work with ambitious brands on varied and challenging campaigns.
• Career progression – A great opportunity to develop towards an Account Director or senior strategic leadership role.
• Collaborative culture – Join a supportive independent agency where ideas are encouraged and individuals have the opportunity to make a genuine impact.
• Real ownership – Play a key role in shaping client strategies, influencing investment decisions and driving account growth.

Interested?

If you're an experienced Paid Media Account Manager or Senior Account Manager who enjoys the bigger-picture thinking behind successful campaigns, this could be a brilliant next step.

Whether your background is in PPC or Paid Social, if you're passionate about media planning, strategy and delivering meaningful results for clients, we'd love to hear from you.

Senior Paid Media Account Manager | London | Up to £50,000