Senior Online Content Executive

The Perfume Shop; High Wycombe; Hybrid; GBP 20,000 - 33,000; Full time

Benefits offered by this job

25 days holiday

Discretionary bonus

Hybrid working

TPS Perks

Buy & Sell Holiday

Life Assurance

Staff discount

Cycle to work

Job summary

The Perfume Shop is seeking a Senior Online Content Executive to drive brand storytelling and commercial content across our website, app and digital marketing channels. You will own content creation and optimisation, collaborating with teams to deliver personalized customer journeys that enhance conversion and loyalty.

In this hybrid role, you will lead content planning, guard the brand look and tone, and use data to improve performance.

Qualifications

• Experience in a senior content or editorial role within ecommerce, retail or a similar digital environment.
• Strong understanding of brand storytelling and creating engaging online experiences.
• Experience delivering commercially effective content across high-traffic digital platforms including websites and apps.
• Excellent stakeholder management with the ability to influence across teams.
• Analytical mindset with ability to use data to optimise content and performance.
• Excellent planning, organisation and communication, with multiple priorities and deadlines.

Responsibilities

• Own and deliver engaging, commercially aligned content across the website, app and digital marketing channels in line with brand and trading priorities.
• Bring campaigns and launches to life through storytelling and high-quality content execution.
• Create content that supports personalised customer journeys and lifecycle relevance.
• Lead content planning across the online trading calendar with compelling narratives and assets.
• Guard the look, feel and tone of voice to ensure customer-focused, on-brand, conversion-led content.
• Use insight and performance data to continuously improve content approaches and outcomes.

Skills

Content leadership

Brand storytelling

Content strategy

Ecommerce experience

Stakeholder management

Data-driven

Tools

CMS platforms

Web analytics

Job description

We're looking for a creative and commercially minded Senior Online Content Executive to join our Customer team and play a key role in bringing The Perfume Shop brand to life across our website, app and digital marketing channels.

You’ll define, own and deliver online content that is on-brand, commercially effective and engaging. Working closely with teams across the business, you'll create personalised content that supports customers throughout their journey while driving performance, conversion and long-term loyalty.

Salary: Up to £33,000 per annum

What You'll Do

• Own and deliver engaging, commercially aligned content across the website, app and digital marketing channels in line with brand and trading priorities.
• Bring campaigns, launches and key trading moments to life through joined-up storytelling and high-quality content execution.
• Create and optimise content that supports personalised customer journeys, ensuring relevance across audience and lifecycle stages.
• Lead content planning across the online trading calendar, ensuring activity is supported by compelling narratives and effective creative assets.
• Act as a guardian of our online look, feel and tone of voice, ensuring all content is customer-focused, on-brand and conversion-led.
• Use insight and performance data to continuously improve content approaches, storytelling formats and commercial outcomes.

What You'll Bring

• Experience in a senior content, creative or editorial role within ecommerce, retail or a similar digital environment.
• A strong understanding of brand storytelling, content strategy and creating engaging customer experiences online.
• Experience delivering commercially effective content across high-traffic digital platforms, including websites and apps.
• Strong stakeholder management skills with the ability to influence and collaborate effectively across teams.
• An analytical mindset with the ability to use data and insight to optimise content and improve performance.
• Excellent planning, organisation and communication skills, with the ability to manage multiple priorities and deadlines.

What You'll Gain

• 25 days holiday plus bank holidays.
• Discretionary Bonus - We love to share our success with you!
• Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
• Hybrid Working! 3 days office and 2 days off-site.
• Access to our TPS Perks which offers you a variety of saving and discount options.
• Buy & Sell Holiday scheme and Life Assurance.
• 20% staff discount, as well as discounts at Superdrug and Three Mobile.
• Round the clock support from our partnership with RetailTrust.
• Cycle to work scheme for those who don't mind riding up the hills of High Wycombe.

"We're a sociable bunch of down-to-earth people, who enjoy our work and each other's company"

The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.