Senior National Account Manager

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe, including Czech Republic, Austria, Greece, Cyprus, and Italy.

While the main contribution of The National Lottery to society is through funding good causes, at Allwyn we prioritize our purpose and values in everything we do. Join us as we undertake a large-scale transformation to create a National Lottery that delivers more funds to good causes.

Further down the page, we will tell you more about us, but for now – let’s focus on the role and our ideal candidate…

A bit about the role…

This role reports to the Grocery & Supermarkets Channel Manager and is responsible for executing the retail strategy and go-to-market plans in collaboration with selected retailer partners within your business unit, to drive sales and support good causes responsibly. As the SNAM, you will lead the strategic delivery of account plans and manage your designated portfolio. The role involves high levels of collaboration with internal and external stakeholders, leading the deployment of our transformation plan for your retailers, and managing a team of NAMs and NAEs to support delivery of plans. You will work closely with the Channel Manager to shape the Grocery strategy and be a thought leader within the Grocery & Supermarkets Team and the broader Retail Channels Team.

This position is permanent. The successful candidate must be willing to travel bi-weekly to our Watford HQ and to various locations around the UK, including overnight stays as needed. The role includes a company car and fuel card.

What you’ll be doing…

1. Deliver sales and good causes targets for major retailers within your business unit, focusing on high turnover accounts.
2. Support the Channel Manager with channel-specific strategies and deputize when necessary.
3. Collaborate with SNAM (Integration and New Business) on new technology projects.
4. Develop and implement sales, revenue, and engagement programs with key retail stakeholders.
5. Provide strategic insights based on market and retailer trends to inform plans.
6. Lead key projects within your retailers, managing internal and external stakeholders.
7. Manage business unit spend according to Allwyn processes.
8. Coordinate with retailer organizations to ensure plan implementation.
9. Develop communication plans to maintain and improve store metrics.
10. Analyze business performance, identify growth opportunities, and implement initiatives.
11. Identify opportunities for product development and placement.
12. Develop e-Commerce Scratchcard plans.
13. Ensure responsible play objectives are met, including Op 18 and Health Play.
14. Lead, coach, and motivate a team of NAMs and NAE to execute customer plans effectively.

What experience we’re looking for…

Essential Criteria

• Experience managing major retailers with high turnover, from planning to delivery.
• Proven account management experience within FMCG or retail sectors.
• Previous line management experience of NAE or NAM roles.
• Ability to manage relationships at Director level.
• Experience developing joint business plans with proven results.
• Experience trialing new retailers using current technology and processes.
• Understanding of retailer strategies and operations.
• Strong negotiation skills and experience working with major customers or third parties.
• Ability to analyze financial and business performance and provide insights.
• Excellent communication skills, including report writing.
• Knowledge of competitors in retail and lottery markets.
• Confidence in presenting to large audiences.
• Proficiency in reporting software and report creation.
• Project management experience with large budgets.
• Strong cross-functional collaboration skills.
• Proficiency in Microsoft Office and Google Suite.
• Full UK Driving Licence.

Desirable Criteria

• Experience managing a Top 6 Retailer.
• Experience managing a P&L account.
• Track record of driving innovation and continuous improvement using data-driven approaches.
• Knowledge of current and future retail technological developments.
• Knowledge of the retail marketplace beyond The National Lottery.
• Ability to translate insights into strategies and plans.
• Understanding of revenue and costs.
• Experience forecasting and delivering against trade marketing forecasts.

Key Measures of Success:

• Business & Management: Driving financial and operational performance.
• Solutions: Resolving complex operational problems.
• Impact: Accountability for performance and results.
• Decision Making: Making impactful operational decisions.
• Cross-Functional Working: Managing stakeholders internally and externally, challenging appropriately.
• Influence & Negotiation: Persuading accounts and promoting TNL products effectively.
• Leadership & Strategy: Linking retail strategy with account goals, leading strategic projects.
• Financial Management & Development: Managing resources and coaching colleagues.

About us:

We’ve developed innovative technologies, built player protection frameworks, and have a proven track record of improving lotteries.

• Innovation: Constantly seeking new ways to excite customers with responsible and accessible products.
• Giving back: Lottery sales generate around £30m weekly for UK charities and causes, with a goal to double this in the first 10 years of our license.
• Sustainability: Aiming to be net zero by 2030, the first lottery provider globally to achieve this.
• Inclusion & Accessibility: Making all parts of The National Lottery inclusive, online and in-store.

If you need assistance or adjustments during the application process, please contact careers@allwyn.co.uk.

**All roles are subject to extensive background checks due to the custodial nature of the license.**

A place of belonging…

We aim to be one of the UK’s most inclusive organizations, where everyone can bring their best selves to work for good causes.

Allwyn is an Equal Opportunity Employer, committed to diversity and inclusion. We do not tolerate discrimination, harassment, or victimization. We encourage applications from individuals of all backgrounds and identities.

We are a Disability Confident Leader, ensuring our workplace is accessible and inclusive for disabled colleagues and candidates, offering interviews to disabled applicants who meet the essential criteria.

An inclusive reward offering with wellbeing at the centre…

We offer a range of benefits to support our colleagues throughout their careers, including:

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days and bank holidays
• Private Medical Insurance
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Nutritional advice and personal training
• Discounted health assessments
• Financial coaching

Our benefits reflect our commitment to wellbeing and inclusivity, creating a rewarding environment for all.