Senior National Account Manager

The Cake Crew; Wales; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading food company is searching for an experienced Senior National Account Manager to join their commercial team. The candidate will focus on managing key accounts with Tesco and Co-Op while facilitating cross-functional collaboration and driving business growth from a home-based position with occasional onsite visits in Bala, North Wales.

Qualifications

• Experience in food industry, ideally private label bakery.
• Strong commercial acumen with enthusiasm for FMCG.
• Ability to collaborate with commercial functions.

Responsibilities

• Achieve targets against annual budget across assigned accounts.
• Develop JBP, NPD, and Promotional Plans with full P&L.
• Build and manage a network of senior commercial contacts.

Skills

Communication

Organization

Decision-Making

Commercial Acumen

Team-Oriented

Education

Background in Branded FMCG

Job description

The Cake Crew is looking for an experienced Senior National Account Manager to join our commercial team. The ideal candidate will have experience in an FMCG environment and exposure to major multiples, particularly Tesco and Co-Op. The role involves liaising externally with Retailers, Suppliers & Providers of Services, and internally with Finance, Technical, NPD, Operations, Procurement, Supply Chain & Senior Management. The position is home-based, with requirements to be onsite in Bala, North Wales once a week, and involves regular national travel. Expenses are covered.

PERSON PROFILE

Excellent communication, organization, and decision-making skills are essential, with the ability to work under pressure to tight deadlines. This role suits an active manager who is involved in the business and adopts a motivational and inspirational approach. You should be seeking a company where you can develop, implement, and maintain high standards aligned with company and customer expectations.

KEY AREAS OF ACCOUNTABILITY

1. Achieve targets against the annual budget across assigned accounts.
2. Develop the JBP, NPD, and Promotional Plans with full P&L responsibility for assigned accounts.
3. Maintain and grow the account base through strategic implementation and creativity.
4. Build and manage a network of senior commercial and marketing contacts across key food retailers to understand customer needs and support sustainable business growth.
5. Act as the primary contact for retailers and internal teams.
6. Ensure adherence to all brand guidelines.
7. Lead the NPD team, supporting the Head of NPD in line with KPIs.
8. Oversee the development of TCC Branded and Licensed Co-Man business, ensuring ranges align with brand guidelines and are commercially viable to increase market share. Manage contracts, KPIs, and JBPs where applicable.

ESSENTIAL SKILLS AND EXPERIENCE

• Experience in the food industry is essential, ideally within private label bakery, with specific experience managing Tesco and Co-Op accounts.
• Background and training in branded FMCG.
• Ability to collaborate internally with commercial functions.
• Strong commercial acumen and enthusiasm for the FMCG industry.
• Tenacious, proactive, and solution-oriented.
• Confident, articulate, and courteous communicator over the phone, face-to-face, and in writing.
• Team-oriented, fostering a positive team environment.
• Highly flexible, competent, adaptable, and responsible for personal learning.
• Enthusiastic, proud of work, effective communicator at all levels, respectful of others' opinions.
• Positive and professional attitude.

DESIRABLE SKILLS AND EXPERIENCE

• Experience working with Top 4 retailers and Discounters in Private Label.
• Energetic, personable, and capable of working within a motivated, collaborative team culture.
• Ability to interpret and utilize category data for informed decision-making internally and with retailers.

To apply, please send your CV to (url removed) or call (phone number removed) for more details. Alternatively, visit our website (url removed) to apply online. The Cake Crew is an equal opportunities employer and welcomes applications from all backgrounds.