Senior National Account Manager

JR United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An exciting opportunity awaits as an Off-Trade Senior National Account Manager with a rapidly growing FMCG brand co-owned by a renowned artist. You'll take charge of off-trade channels, driving growth and establishing key relationships with major retailers. This role promises a dynamic environment where your entrepreneurial spirit can flourish, and your contributions will directly impact the brand's success. Join a passionate team dedicated to innovation and sustainability in the drinks industry, and be part of a mission to redefine how we enjoy beverages. If you're ready to make a significant impact in a vibrant and fast-paced setting, this is the perfect role for you.

Benefits

Annual bonus based on KPIs

25 days holiday + public holidays

3% employer pension contribution

4pm Friday finish

Private Medical Insurance

Flexible working (3 days WFH)

Product discount codes for friends and family

Free SERVED products

Qualifications

• Minimum 5 years experience in branded food or drinks.
• Experience in off-trade or grocery channel with P&L responsibility.

Responsibilities

• Develop and deliver channel strategy with full P&L accountability.
• Build long-term relationships with buyers and decision makers.
• Analyze sales data to improve sales strategy.

Skills

P&L Management

Relationship Building

Sales Strategy Development

Communication Skills

Data Analysis

Education

Degree Level Education

Job description

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Off-Trade Senior National Account Manager

The Brand

Co-owned by Ellie Goulding, SERVED has quickly become one of the fastest growing FMCG brands in the UK, with Heineken acquiring a significant minority stake in September 2023.

Our award-winning drinks are made for modern lifestyles without compromising flavour, and our range includes ready-to-drink cocktails and draught cocktails, made using only the finest natural and sustainably sourced ingredients and premium spirits.

SERVED was the fastest growing RTD spirit brand in the UK off trade in 2024 and is now available in 20,000+ distribution points including Tesco, Morrisons, Sainsbury’s, Co-Op, Ocado, Spar, WHSmith, Shell, MFG, Londis, Budgens, Bestway group, Booker (amongst others) with a number of additional large national listings launching in H1 2025.

The UK RTD category is worth £543m in the off-trade and forecast to grow to £1.3bn by 2030. The premium ready-to-drink cocktail category grew by an astonishing 87% last year, as consumers look to enjoy high-quality cocktails in a convenient and sustainable format, a trend that shows no signs of slowing down.

We are led by a team who are passionate about the brand and maintain exceptionally high standards in all aspects of the business. We’re looking for like-minded people who are entrepreneurial, self-starters, hungry and itching to make things happen.

The Opportunity

An exciting opportunity to join the SERVED team as our off-trade channels grow exponentially. Reporting to and working directly alongside the founders and Off-Trade team, the brand is looking for an entrepreneurial and ambitious SNAM to take ownership of our off-trade channels, build long term relationships and deliver category leading growth.

What you’ll be responsible for

• Developing and delivering channel strategy, with full P&L accountability and budget management of the total off-trade and major customer including Tesco, Morrisons, Sainsbury’s, Booker and Bestway.
• Managing and developing one direct report (KAM) to deliver growth in-line with channel strategy.
• Building strong JBPs with customers to ensure profitable growth plans and business objectives.
• Developing long-term relationships with buyers and other key decision makers.
• Seeking out and securing new business opportunities in the off-trade, with a particular focus on the national grocery and convenience channels.
• Delivering brilliant category driving annual business plans focusing on key growth drivers including share of shelf, POS, distribution, pricing, promotions and investment.
• Owning your own demand forecast, working collaboratively with operations and finance.
• Analysing sales data to continually improve and develop sales strategy.
• Sharing data and insights to the business with clear objectives.

What we’ll be looking for in you

• Education to at least degree level, or equivalent, with a minimum of 5 years previous experience within a branded and fast-growing, food or drinks brand.
• You’ve been directly responsible for the off-trade or grocery channel with P&L responsibility.
• Able to demonstrate a track record of successfully surpassing KPIs.
• You must have strong existing relationships within the grocery, convenience and off-trade channels.
• Personable and articulate with strong communication and influencing skills.
• You are results orientated, think commercially, value every pound and you’re a great brand ambassador.
• You are positive, ambitious, self-sufficient, great with people and a real team player.
• You are extremely well organised, with a structured, methodical approach to work.
• You have a passion for working within a small, fast-paced and entrepreneurial environment where no task is too small.
• Available to commute to our London office with flexible working practices.

What’s in it for you

• To be part of one of the fastest growing and exciting businesses in the drinks industry, co-owned by Ellie Goulding and Heineken.
• A chance to work alongside the founders and team to learn, develop and grow alongside the business.
• A chance to work with Ellie Goulding and her hugely talented team.
• A unique opportunity to join the brand at an early stage in one of the most exciting new drinks categories.
• To be part of a business that’s on a mission to change the way we drink. We are ethical, honest, and transparent.
• You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level.
• As much SERVED as you would like.
• Annual bonus based on achieving annual KPIs.
• 25 days holiday + public holidays.
• 3% employer pension contribution, 5% optional employee contribution.
• 4pm Friday finish.
• Free SERVED for yourself, and product discount codes for friends and family.
• Private Medical Insurance with Bupa.
• Flexible working, 3 days WFH and 2 days in the office.

At SERVED we believe in having a diverse team of like-minded, enthusiastic, hard-working and skilled people that make us who we are and a fundamental part of our growth and success.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.

If being part of a hugely exciting and growing brand sounds exciting to you and you have the right skills, attitude and drive to help us lead the way as the UK’s leading premium RTD brand then we would love to hear from you.

Please note that sometimes the sheer volume of applications means we can only respond to the most relevant. You should hear from us within 2-5 days if your application has been successful.