Senior Modelling Lead

ADLIB; West of England; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading analytics company in the UK seeks a Senior Modelling Lead to transform how modelling informs marketing decisions. The role involves developing predictive models, enhancing campaign planning, and engaging stakeholders effectively. Ideal candidates should have strong predictive analytics experience, proficiency in Python and SQL, and a proactive approach to modelling. This position offers a salary up to £55k plus bonuses and a collaborative team culture.

Qualifications

• Strong experience in modelling and predictive analytics.
• Ability to relate technical insights to business outcomes.
• Experience with MMM or econometrics modelling.

Responsibilities

• Take ownership of the Marketing Mix Model and broader economic modelling.
• Proactively identify opportunities for modelling to add value.
• Develop predictive behavioural models to support product strategies.

Skills

Modelling and predictive analytics

Stakeholder engagement

Communication skills

Python

SQL

Job description

Overview

As a Senior Modelling Lead, you’ll play a role in transforming how modelling informs marketing and commercial decisions. This is a newly redefined role, created to bring deeper accountability, seniority and proactive thinking to a function that’s evolving fast, for someone who is keen to hit the ground running.

Responsibilities

• Take ownership of the Marketing Mix Model and broader economic modelling, ensuring outputs are trusted and used to guide decisions and support stakeholders. Translate technical analysis into clear, commercial insight that stakeholders can act on.
• Proactively identify opportunities for modelling to add value; work closely with marketing and distribution teams to embed modelling into campaign planning, product strategy and performance optimisation.
• Develop predictive behavioural models to support a growing and diversifying product suite, moving from a single product mindset to a multi-product, cross-channel strategy; help the business bring clarity and new ideas to stakeholders and the team.

Qualifications

• Strong experience in modelling and predictive analytics, working as a Senior Data Analyst/Scientist or similar
• Ability to relate technical insights to business outcomes
• Experience with Python and SQL
• Experience with MMM or econometrics modelling
• Experience in financial services or similar, ideally in multi-product environments
• Ability to work proactively and independently, spotting where models can support, rather than waiting for requests
• Strong stakeholder engagement and communication skills

Benefits

This Senior Modelling Lead role offers a salary up to £55k, plus a bonus. You’ll be based in the Bristol office three days a week. You’ll join a collaborative, purpose-led team at a time of transformation, with the chance to shape how modelling drives business decisions.

What’s next?

If you’re ready to get involved in a modelling function that’s evolving from reactive to strategic, we’d love to hear from you. Please apply via the button below or reach out!