Senior Meta Designer - Unannouced Project

NaturalMotion Games; Greater London; Hybrid; GBP 60,000 - 95,000; Full time

Benefits offered by this job

26 days holiday

Bank holidays

Maternity leave

Paternity leave

Pension plan

Medical insurance

Dental insurance

Life insurance

Stock purchase plan

Mental health support

Flexible hours

Job summary

NaturalMotion in London is seeking a talented Meta Designer to shape metagame, live, and progression features for our first-person shooter mobile title. You will own features from concept through live, coordinating with design, art, UX, engineering, and product management to ensure iteration and extensibility.

The role is hybrid, with 2 days in the London office and the rest at home, and a passion for action games is essential to balance economy, progression, and engagement.

Qualifications

• Experience in metagame, progression or engagement design for live games.
• At least one shipped title in a design role for a live service.
• Ability to analyze KPIs and player behavior data; strong communication across teams.

Responsibilities

• Own metagame features from conception to live operation.
• Analyze analytics, KPIs, and player data to drive decisions.
• Collaborate with live and product teams to boost engagement.
• Work with art, animation, audio, design and engineering across disciplines.
• Balance in-game economies and ensure features meet engagement goals.
• Document concepts for alignment across development teams.

Skills

Metagame design

Progression design

Engagement design

Live service experience

Cross-disciplinary collaboration

Data analysis

Tools

Unreal Engine

Job description

Who We Are:
NaturalMotion is an award-winning UK game studio dedicated to crafting world-class mobile experiences. Alongside our continued live-service development on CSR Racing 2 (#1 drag racing series of all time), our team is stepping into its next chapter with an ambitious, unannounced project. Honoured for eight consecutive years as a GamesIndustry.biz Best Place to Work in the UK winner and named a Top 50 UK Game Maker in 2025 and 2026, we offer a collaborative studio culture backed by the global reach of Zynga and Take-Two Interactive.

Position Overview:

NaturalMotion is looking for a talented and passionate Meta Designer to join our London studio, helping shape the combat experience for our first-person shooter mobile title. This role focuses on designing and managing metagame, live, and progression features to create a satisfying and sustainable mobile experience.

You will own key metagame features from conception through live, coordinating with design, art, UX, engineering, and product management throughout the whole process. As a live game you will need to design features with iteration and extensibility in mind and analyze live data to expand and improve your features over time. We are looking for someone who brings both craft knowledge, an excitement to try new things, and a genuine love of action games.

We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.

What You'll Do:

• Ownership of designing, prototyping, and implementing progression, economy, and engagement features that align with the creative vision of the game
• Help define, analyze, and take action on analytics, feature data, and KPIs
• Work closely with live and product management teams to define goals and implement solutions to boost engagement
• Collaborate closely with art, animation, audio, design and engineering teams to build content and solve problems in a multi-disciplinary environment
• Develop and balance in-game economies across many different metagame features
• Work closely with UX and engineering to ensure features are implemented in ways that meet the engagement goals
• Analyse player data, feedback, and behaviours to identify and fix metagame issues and retention barriers
• Work concurrently on multiple features at varying stages of development, managing priorities effectively as content pipelines run in parallel
• Document and communicate metagame feature concepts clearly to ensure alignment across all development teams

What You Bring:

• Previous experience in Metagame / Progression / Engagement Design or an equivalent role in the video game industry
• At least one shipped title in a design role for a live service title
• Experience designing and implementing progression, economy, or engagement features for live gamesKnowledge and experience analyzing KPIs and player behaviour data
• Familiarity with the Unreal game engine
• Ability to analyse gameplay data and player feedback to inform and balance design decisions
• Strong communication skills with the ability to work effectively across cross-disciplinary teams
• The ability to manage multiple designs in a fast-paced development environment
• Passionate about action games with a deep understanding of what makes enemy designs engaging and memorable

Bonus Points:

• Background in mobile games with an understanding of mobile player behaviour and market leaders
• Experience with visual scripting or rapid prototyping tools
• An avid gamer with a genuine enthusiasm for crafting engaging progression and metagame features and motivating players over a long period of time

What We Offer You:

• Competitive salary and discretionary annual bonus scheme
• 26 days holiday, plus bank holidays & 2 paid personal days
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan, with a double matching employer contribution
• Private medical & dental insurance and healthcare cash plan
• Life insurance, personal accident insurance and income protection
• Mental health and neurodiversity support programs
• Company Employee Stock Purchase Plan (eligibility criteria applies)
• Fitness reimbursement plan, worth £600 per annum
• Flexible working hours
• Weekly happy hours, seasonal parties and monthly social events
• Annual rail season ticket advance and cycle to work scheme

#LI-Hybrid
#LI-NH3

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.