Senior Media Planning Manager

SMG; London; Hybrid; GBP 53,000 - 65,000; Full time

Job summary

A leading company in the marketing sector is seeking a Senior Media Planning Manager to strategize and lead integrated media planning efforts for a flagship beauty brand. This role demands a strong analytical mindset and experience in various media platforms, providing a unique opportunity to shape the future of omnichannel retail media.

Benefits

10% discretionary bonus

£1,800 annual wellbeing fund

£500 annual Uni Fund for learning

Free Headspace subscription

4 additional Wellbeing Days off per year

4pm finishes every Friday

Hybrid & flexible working

Epic summer & winter conferences

Qualifications

• Significant experience across digital, brand, and performance media planning.
• Expertise in retail media and using first-party data.
• Confidence in data-driven decision-making.

Responsibilities

• Leading media planning with Boots' first-party data.
• Driving omnichannel strategies across various platforms.
• Mentoring team and managing media budgets.

Skills

Integrated media planning

Audience segmentation

Analytical mindset

Leadership

Data-led approach

Tools

DSPs

Google Ads

Meta

Analytics tools

Job description

Location: Hybrid (London)
Salary: From £53,000 + 10% discretionary bonus
Level: Senior Manager-level, with leadership across media planning for a flagship beauty brand

About the Role

We’re looking for a Senior Media Planning Manager to join the SMG team, working with one of the UK’s most iconic beauty brands. You’ll be the strategic lead for integrated media planning, combining brand-building and performance tactics through the lens of Boots’ powerful first-party data.

If you thrive in a fast-paced, collaborative environment, love working with data-driven insight, and are excited to shape the future of omnichannel retail media, this could be the perfect role for you.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

We’re proud to be ranked the #1 Best Marketing and Media Agency and to have received World-Class accreditation from Best Companies.

Here’s what you’ll enjoy:

• 10% discretionary bonus
• £1,800 annual wellbeing fund
• £500 annual Uni Fund for learning
• Free Headspace subscription
• 4 additional Wellbeing Days off per year
• 4pm finishes every Friday
• Hybrid & flexible working
• Epic summer & winter conferences

Explore all our benefits here

Are We What You’re Looking For?

We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.

This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!

A Little Bit About You

This role isn’t just about planning campaigns. It’s about driving impact, building trust, and owning the future of brand-commerce media.

You’ll bring:

• Significant experience in integrated media planning across digital, brand, and performance
• Expertise in retail media, audience segmentation, and using first-party data for targeting
• Strong analytical mindset and a confident, data-led approach
• Skilled use of media platforms (e.g. DSPs, Google Ads, Meta, analytics tools)
• Excellent leadership and communication skills
• A proactive, solutions-focused attitude

What You’ll Be Doing

Your day-to-day could include:

• Leading full-funnel media planning using Boots’ first-party data
• Driving omnichannel strategies across search, social commerce, programmatic, and more
• Building media plans that deliver measurable business outcomes
• Collaborating with insight, agency, and partnership teams
• Managing media budgets and driving incremental investment
• Mentoring your team and supporting professional growth
• Presenting strategies and results to senior stakeholders with impact

Our Values

Stay honest. Stay hungry. Stay foolish. Have fun.
Explore what that means to us here

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FAQs

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