Senior Media Planner

CPS Group; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading media and communications firm is seeking a Senior Media Planner for an 8-month fixed-term contract in London. This role involves creating strategic media plans, overseeing promo airtime usage, and collaborating across teams. The ideal candidate will have extensive experience in TV media campaigns and skills in stakeholder management. The position offers a hybrid working arrangement and opportunities for professional growth.

Benefits

Collaboration with well-known brands

Innovative working culture

Professional growth opportunities

Qualifications

• Extensive experience in planning TV media campaigns.
• Strong understanding of promotional strategies across broadcast channels.
• Proven media planning experience in international territories.
• Experience using audience measurement tools.

Responsibilities

• Create strategic media plans across TV and BVOD channels.
• Oversee promo airtime usage across territories.
• Manage campaigns from planning through to delivery.
• Collaborate with social, PR, and paid media teams.
• Produce post-campaign analysis and performance reports.
• Maintain relationships with external media partners.
• Represent the media planning function in meetings.
• Support the development of junior colleagues.

Skills

TV media campaign planning

Promotional strategies understanding

Data communication skills

Organisational skills

Stakeholder management

Excel proficiency

PowerPoint proficiency

Mentoring experience

Tools

TechEdge

BARB

Job description

Senior Media Planner (8-Month FTC) – London / Hybrid

About the Role
We’re looking for a highly skilled Senior Media Planner to join a busy marketing and communications team on an 8-month fixed-term contract. This role will be central to shaping and delivering high-impact TV and BVOD media plans, ensuring airtime is used effectively and strategically across multiple channels and international markets.

Working alongside a collaborative media team, you’ll play a key part in raising awareness of upcoming content and campaigns across a diverse portfolio of brands, using your expertise to influence stakeholders, deliver compelling promo plans, and evaluate performance for continuous improvement.

Responsibilities

• Create strategic media plans across TV and BVOD channels, translating wider business objectives into effective promotional campaigns.

• Oversee the use of promo airtime across UK and international territories, ensuring maximum efficiency and alignment with regional goals.

• Commission creative assets and manage campaigns from planning through to delivery, responding quickly to changes in scheduling.

• Collaborate with colleagues across social, PR and paid media to deliver effective omnichannel plans.

• Produce post-campaign analysis and performance reports, sharing insights and recommendations with senior stakeholders.

• Maintain strong relationships with external media partners, managing cross-promotion opportunities and briefing them on campaign priorities.

• Represent the media planning function in business meetings, providing expert guidance and campaign updates.

• Lead by example as a senior team member, supporting the development of junior colleagues.

• Drive innovation by suggesting new approaches, testing strategies, and embedding learnings into future plans.

What We’re Looking For

• Extensive experience planning TV media campaigns, either in a broadcaster or agency setting.

• Strong understanding of promotional strategies across linear broadcast channels and their adaptation for business objectives.

• Proven media planning experience in international territories.

• Experience using audience measurement tools (e.g., TechEdge, BARB, or equivalent).

• Strong communication skills, with the ability to explain complex data in simple terms.

• Highly organised with strong attention to detail, able to manage multiple priorities in a deadline-driven environment.

• Proactive, self-motivated, and collaborative, with excellent stakeholder management skills.

• Proficiency in Excel and PowerPoint.

• Experience mentoring or developing junior team members.

Desirable Skills

• Experience planning and managing BVOD airtime.

• Background in omni-channel campaign planning (agency or broadcaster).

• Familiarity with addressable TV technologies (e.g., AdSmart or PromoSmart).

What’s on Offer

• The opportunity to work on well-known, fast-moving brands.

• A collaborative, innovative and supportive working culture.

• Hybrid working arrangements and professional growth opportunities.