Senior Marketing & Trading Analyst

Vision Municipal Solutions; London; Hybrid; GBP 60,000; Full time

Job summary

An established industry player is seeking a Senior Marketing & Trading Analyst to enhance decision-making through data-driven insights. In this pivotal role, you will partner with marketing and trading teams, utilizing advanced analytical models to drive customer acquisition and retention strategies. Your expertise will help shape the future of marketing initiatives, ensuring that every campaign is optimized for success. Join a company that values diversity and offers a comprehensive benefits package, including flexible working hours and generous leave policies. If you're passionate about analytics and want to make a real impact, this is the opportunity for you.

Benefits

25 days holiday + bank holidays

Pension scheme matched up to 10%

Life assurance policy

Wellbeing programme

Colleague discounts

Enhanced maternity and paternity leave

Company performance related annual bonus

Access to Saga Academy

Qualifications

• Experience in marketing analytics and statistical modeling.
• Ability to translate complex data into actionable insights.

Responsibilities

• Conduct in-depth analysis of marketing activities and pricing movements.
• Collaborate with teams to optimize marketing campaigns.

Skills

Data Analytics

Statistical Analysis

Audience Segmentation

Stakeholder Management

Time Management

Education

Degree in Marketing or Analytics

Tools

Adobe Analytics

Google Analytics

SQL Server

Power BI

Job description

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Job Introduction

Senior Marketing & Trading Analyst

Up to £60,000 (dependent on experience)

Permanent

FT - 35 hours

Hybrid - London - London office a couple of times per month

Here at Saga, we are looking for a Senior Marketing & Trading Analyst. The role will partner the marketing & trading teams, developing analysis and analytical financial models to enhance decision making across various marketing & trading activities in the acquisition and retention of customers. The individual will work to develop marketing insights using statistical, mathematical/predictive models to gain insights into customer propensity to purchase, unsubscribe, cancel, or churn and model impact of pricing decisions.

The role holder will lead all activities to create, define and implement frameworks for measuring, reporting, analysing, and benchmarking marketing & trading results to enhance decision making. The Senior Marketing & Trading Analyst will report into the Head of FP&A, however will work primarily with the Head of Trading and Head of Marketing. Other regular interaction will be with the CFO and Marketing Director.

Role Responsibilities

1. Conduct in-depth analysis of marketing activity, pricing movements, and trading volumes to inform strategic decisions.
2. Work closely with stakeholders to test and optimise marketing activity across Performance Marketing (Pay Per Click, Affiliates, etc.), Brand Marketing and CRM.
3. Monitor, analyse and report on campaign performance, including online and offline campaigns. Analyse sales funnels, customer intent and track email campaign metrics.
4. Collaborate with marketing teams to develop data-driven strategies and optimize campaigns across digital, print, and direct marketing channels.
5. Provide comprehensive reports on marketing costs and revenue, build dashboards for stakeholders to track marketing activities and return on investment.
6. Conduct analysis to create customer profiles and segmentations, use analytics to identify key customer groups to target for revenue maximization.
7. Translate data into action-oriented insight to deliver a clear story to stakeholders.

The Ideal Candidate

1. A marketing & trading analytics background with experience in data analytics, statistical analysis, and modelling/forecasting experience, applied to deliver marketing insights
2. Experience in developing and implementing audience segmentation strategies, LTV (lifetime value) analysis, and cohort performance analytics.
3. Proven experience working with marketing tools such as Adobe Analytics, Google Analytics, and other tracking/performance monitoring tools to inform marketing strategies.
4. Some experience in using data management, BI (SQL Server, Power BI) to manipulate data and produce analysis from digital data sources.
5. Ability to simplify complex problems into understandable reports for marketing & trading leaders and other functions; ability to translate quantitative data into actionable recommendations.
6. Commercially strong with the ability to digest significant amounts of data and articulate cause and impact of decisions
7. Good stakeholder management experience
8. Proven background in Marketing/Customer Analytics/trading analysis
9. Time management and prioritization
10. Work in sprint cycles, adhering to Agile principles

Package Description

Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.

Benefits available to all colleagues:

• Our working week is 35 hours per week, these can be worked flexibly to suit your working style
• 25 days holiday + bank holidays
• Option to purchase additional leave up to 5 extra days
• Pension scheme matched up to 10%
• Life assurance policy on joining us
• Wellbeing programme
• Colleague discounts including family discounts on cruises and holidays!
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Company performance related annual bonus - Up to 5%
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

We’re passionate about diversity, equity, and inclusion. Championing diversity is important to us, and diverse teams really are the best ones. We’re dedicated to creating a culture where every colleague feels like they belong. So that at Saga, more than anywhere else, you can be your best, be yourself and make a difference.

Fair consideration is given to all applicants, including those with disabilities and those over who are over the age of 50. As champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group

Salary Up to £60,000 (dependent on experience) Job Reference saga/TP/40191/3088 Contract Type Full Time Job Category Finance Business Unit Saga Travel Group Location London, United Kingdom