Senior Marketing Specialist, Trips

Expedia, Inc.; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global travel technology leader is seeking a Senior Partner Marketing Specialist to drive engagement and business growth with travel partners. This role involves collaborating with internal departments to implement marketing strategies and measure their effectiveness. Ideal candidates will have a Bachelor's degree in Marketing, 3+ years of experience, and proficiency in campaign performance tracking. The position offers an exciting opportunity to shape marketing initiatives within a dynamic team environment.

Benefits

Exciting travel perks

Generous time-off

Career development resources

Qualifications

• 3+ years marketing experience.
• Experience in B2B marketing campaigns.
• Strong data analysis and insight development skills.

Responsibilities

• Collaborate with account managers for multi-channel marketing.
• Create content relevant to various audiences.
• Measure impact of marketing activities.

Skills

Marketing experience

Written communication

Data analysis

Visual storytelling

Education

Bachelor’s in Marketing or Communications

Tools

Message Gears

Marketo

Job description

Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

Benefits

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees\' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Role overview

Are you ready to make an impact at the world’s largest online travel platform? Expedia Group\'s Partner Marketing Team is responsible for building and developing relationships with lodging and transport partners throughout the world, to constantly connect our product offering to our traveller demand. Our marketing team is forward-thinking and high energy, so we look for people who flourish in a dynamic environment and who are not afraid to roll up their sleeves. Our team is based in locations all around the world and we flourish with the impact we deliver to Expedia Group’s business.

As the Senior Partner Marketing Specialist, you will be a key member of our Strategic Audiences Partner Marketing team that develops and implements our partner marketing strategy for Expedia Group’s Trips (Air, Car, Activities) partners, to increase engagement, and business growth. This role provides an excellent career growth opportunity, deepening your marketing and leadership skills with high profile travel partners.

This position collaborates with many internal departments including Account Management, Strategy and Performance, Digital Operations, Creative, and Analytics teams to gather intelligence, define plans, and implement programs to increase partner engagement and success!

What you\'ll do

• Collaborate with commercial team account managers and internal strategy teams globally to provide multi-channel marketing activities to drive engagement, business results and deepen relationships with our Car, Activities and Air partners
• Provide solutions to drive messaging at scale to partners
• Create content relevant per audience, including global, regional and by partner segment
• Drive partners to self-serve adoption and implement new streamlined processes where possible, to provide efficiencies for account management and partners
• Apply test and learn strategies to gain insights into what drives partner engagement and action
• Leverage existing content and learnings from the broader Strategic Audiences Partner marketing team and provide input to team challenges and opportunities
• Work cross-functionally with internal teams to ensure the correct marketing activity prioritization, alignment with other partner facing activities and emerging opportunities
• Partner with analytics and internal teams to measure the impact of our marketing activities

Who you are

• Bachelor’s in Marketing or Communications, Advertising or a related field; or equivalent related professional experience
• 3+ years marketing experience
• Experience developing and implementing successful marketing campaigns and programs that engage B2B customers/partners - using a range of marketing activities and technologies
• Strong written communication and visual storytelling
• Highly motivated individual who thrives when balancing multiple priorities in a fast-paced workplace with a strong bias for action
• Exceptional planning skills with a proven track record of consistently executing and producing results on time
• Successfully navigate new or ambiguous situations in a globally matrixed organization
• Strong campaign performance tracking and reporting
• Ability to work effectively across the organization with groups such as analytics, product and account management to build campaigns and programs to achieve business objectives
• Strong data analysis and insight development skills
• Message Gears or Marketo email system experience a plus

Accommodation requests

Accommodation requests. If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group\'s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is expediagroup.com. The official website to find and apply for job openings at Expedia Group is career.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.