Senior Marketing Specialist, Lifecycle

Expedia, Inc.; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global travel technology company in London is seeking a Senior Marketing Specialist to enhance lifecycle marketing efforts. The role involves crafting personalized, data-driven communications to foster partner engagement and growth. Candidates should have 4+ years of experience in CRM and marketing, with a Bachelor's degree in marketing or related fields. The position offers a comprehensive benefits package including travel perks and flexible working conditions.

Benefits

exciting travel perks

generous time-off

career development resources

Qualifications

• 4+ years in multi-channel CRM and lifecycle marketing.
• 2+ years using data science models for personalized marketing.
• B2B and B2C experience preferred.

Responsibilities

• Design and implement marketing communications strategies.
• Develop business cases for lifecycle programs.
• Lead execution of automated, personalized communications.
• Translate business objectives into measurable program goals.
• Align with data and analytics for program success.

Skills

multi-channel CRM

lifecycle marketing

machine learning

data science

marketing automation

Education

Bachelor’s degree in marketing

Tools

Marketo

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Are you passionate about lifecycle marketing and staying ahead of the latest strategies and tools? Do you enjoy crafting highly personalised, data-led communications that drive measurable business impact?

Expedia Travel Partnerships and Advertising (TPA) builds and develops relationships with hotels and properties worldwide, constantly evolving our offerings to meet traveler demand.

We’re seeking a Senior Marketing Specialist, Lifecycle Marketing to help Expedia and its hotel partners grow their business by designing and scaling multi-channel lifecycle communications and strategies. The successful candidate will deliver timely, relevant, and personalised messages at scale, identify next-best-action opportunities, and help position Expedia as a best-in-class OTA partner.

This is a hands-on, strategic role for a high-performing marketer who thrives in campaign development, leverages marketing technology to drive results, and ensures every program contributes to partner engagement, loyalty, and commercial growth.

What You'll Do

• Partner with stakeholders across Expedia and hotel partner teams to design and implement a leading marketing communications platform and lifecycle strategy that drives partner engagement and business growth.
• Develop compelling business cases and strategic recommendations that clearly articulate objectives, benefits, costs, risks, and mitigation strategies for lifecycle programs.
• Lead the creation and execution of automated, personalized, multi-channel communications across the partner lifecycle, delivering relevant next-best-action opportunities at scale.
• Translate broader business and commercial objectives into specific, measurable program goals that drive both partner and Expedia success.
• Foster alignment between data science, product, analytics, revenue management, and marketing teams to ensure programs are informed by insights and deliver maximum impact.
• Partner with analytics and ARM teams to define, forecast, and report on key success metrics, continuously optimizing programs to grow partner revenue and loyalty.

Experience

• 4+ years in multi-channel CRM and lifecycle marketing, with 1+ years building complex, automated campaigns.
• 2+ years using machine learning, data science models, and dynamic content to drive personalized communications at scale.
• B2B experience preferred; strong B2C automation experience also considered.
• Proven track record delivering sophisticated, partner-focused marketing programs.
• Deep knowledge of campaign management, demand creation, and lifecycle marketing.
• Hands-on with marketing automation platforms (e.g., Marketo) and quick to adopt new technologies.
• Bachelor’s degree in marketing or equivalent experience.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.