Senior Marketing Specialist

Acron Aviation; Whiteley; On-site; GBP 55,000 - 85,000; Full time

Job summary

Acron Aviation seeks a Senior Marketing Specialist to drive integrated marketing across its Flight Data Intelligence portfolio. You will lead demand generation campaigns, marketing automation, events, and digital visibility to build a healthy pipeline while supporting revenue growth.

Collaboration with sales, product, and industry partners is essential to strengthen brand positioning. The role requires five+ years in B2B marketing, strong digital skills (SEO/SEM/automation), and proven ability

Qualifications

• Minimum five years in B2B marketing, ideally technology/SaaS/aviation.
• Track record in demand generation and lead nurturing contributing to growth.
• Strong digital marketing knowledge across SEO, SEM, content, email, social media.
• Experience using multiple AI LLMs to augment marketing activities.
• Experience managing marketing automation and CRM platforms (HubSpot, Zymplify, Mailchimp).
• Experience planning trade shows, conferences, webinars, and events.
• Strong analytical skills to measure performance and derive insights.
• Proficiency with GA4 and marketing reporting tools.
• Excellent written/verbal communication and stakeholder engagement.
• Strong project management and ability to handle multiple priorities.

Responsibilities

• Develop and execute integrated campaigns to generate qualified leads and revenue.
• Collaborate with sales and product teams to align marketing with priorities.
• Lead digital marketing strategy across SEO, SEM, AEO, content, and website performance.
• Improve website traffic, conversion rates, and lead quality.
• Strengthen brand messaging and thought leadership with customer success stories.
• Manage marketing automation programs, nurture workflows, and engagement.
• Define KPIs and report on campaign effectiveness and pipeline contribution.
• Use data-driven insights to optimize performance and inform strategy.
• Conduct market intelligence and competitive analysis to identify opportunities.
• Plan and deliver industry events, webinars, and customer engagement activities.
• Support sales with inbound triage, RFPs, and marketing collateral.

Skills

Demand generation

Digital marketing

SEO

SEM

Marketing automation

CRM platforms

HubSpot

GA4

Lead nurturing

B2B marketing

Tools

HubSpot

Zymplify

Mailchimp

GA4

Job description

Product Line Overview (Flight Data Intelligence)

Acron Aviation’s Flight Data Intelligence (FDI) organization provides advanced flight data analytics, safety insights, and operational intelligence solutions to aircraft operators worldwide. Through a combination of aviation expertise, data science, and cloud-based technology, FDI helps customers improve safety, compliance, operational efficiency, and fleet performance. Our teams work closely with airlines, operators, OEMs, and regulators to transform aviation data into actionable intelligence that supports safer skies and better operational outcomes.

Job Title

Senior Marketing Specialist – Flight Data Intelligence

Position Summary

Acron Aviation is seeking an experienced Senior Marketing Specialist to drive integrated marketing activities across its Flight Data Intelligence (FDI) business. This is a broad and commercially focused role, responsible for developing and executing marketing strategies that generate qualified demand, strengthen brand positioning, and support revenue growth across the FDI portfolio. Working closely with sales and product stakeholders, the Senior Marketing Specialist will be accountable for delivering a healthy pipeline of qualified opportunities through a combination of demand generation campaigns, marketing automation, event strategy and execution, search engine marketing (SEM), Answer Engine Optimization (AEO), digital content, and thought leadership initiatives. The role will also play a key part in enhancing Acron Aviation's visibility and reputation within the global aviation safety and operational performance market.

Demand Generation & Campaign Management

• Develop and execute integrated marketing campaigns that support business objectives, generate qualified leads, and contribute directly to revenue growth across the Flight Data Intelligence portfolio
• Collaborate closely with sales and product teams to align marketing activities with commercial priorities and customer needs

Digital Marketing & Search Visibility

• Drive the business's digital marketing strategy, maximizing visibility and engagement across traditional search engines and AI-powered answer platforms through SEO, SEM, AEO, content optimization, and website performance improvements
• Identify and implement opportunities to improve website traffic, conversion rates, and lead quality

Brand Positioning & Thought Leadership

• Strengthen Acron Aviation Flight Data Intelligence's market position through compelling messaging, content development, customer success stories, and thought leadership initiatives
• Support the development of product positioning and value propositions that differentiate Acron Aviation within aviation safety and operations

Marketing Operations & Performance Management

• Manage marketing automation programs, lead nurture workflows, and customer engagement initiatives to support pipeline development and customer retention
• Establish and report on KPIs, providing regular insight into campaign effectiveness and marketing’s contribution to pipeline and ROI
• Use data-driven insights to continuously optimize marketing performance and inform future strategy

Market Intelligence

• Conduct ongoing competitor analysis, customer research, and industry monitoring to identify market opportunities, emerging trends, and potential risks

Events & Industry Engagement

• Lead the planning, delivery, and evaluation of industry events, trade shows, conferences, webinars, and customer engagement activities
• Work with internal stakeholders and external partners to maximize event ROI, brand visibility, and lead generation opportunities

Sales & New Business Support

• Monitor and triage inbound marketing enquiries
• Support initial qualification and routing of leads
• Coordinate customer demonstrations and commercial follow-up activities as required
• Support the creation of RFP responses
• Support the development of sales collateral and marketing materials
• Provide marketing support for new business development activities and strategic initiatives
• Support additional sales and commercial requirements as needed

Required Qualifications

• Minimum of five years of experience in a B2B marketing role, ideally within technology, SaaS, aviation, or a related industry
• Proven track record of developing and delivering successful demand generation and lead nurturing programs that contribute to business growth
• Strong understanding of digital marketing disciplines, including SEO, SEM, marketing automation, content marketing, email marketing, and social media
• Experience using multiple AI large language models (LLMs) to augment and enhance marketing activities
• Experience managing marketing automation and CRM platforms such as HubSpot, Zymplify, Mailchimp, or equivalent
• Experience planning and delivering trade shows, conferences, webinars, and customer-facing events
• Strong analytical skills with the ability to interpret data, measure performance, and translate insights into actionable recommendations
• Experience using Google Analytics (GA4) and other marketing performance and reporting tools
• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels of the organization
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• Commercially minded, proactive, and results-driven, with a continuous improvement mindset

Preferred Additional Skills

• Experience managing paid social campaigns through LinkedIn Campaign Manager and other B2B advertising platforms
• Understanding of Answer Engine Optimization (AEO), AI-driven search, and emerging digital marketing technologies
• Experience developing and executing thought leadership and content marketing strategies
• Basic graphic design and content creation skills using Adobe Creative Suite, Canva, or similar tools
• Experience supporting aviation, aerospace, analytics, SaaS, or technology organizations
• Experience working closely with commercial, product, and customer-facing teams

Why Join Acron Aviation

• Play a key role in shaping the marketing strategy for a growing Flight Data Intelligence business
• Support products and services that directly contribute to aviation safety and operational performance
• Partner closely with sales, product, and industry stakeholders to drive measurable business growth
• Help expand Acron Aviation’s presence and reputation within the global aviation market
• Join a collaborative, customer-focused team committed to innovation and continuous improvement

Additional Information

All candidates who wish to be considered for this vacancy must have the right to work in the United Kingdom.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.