Senior Marketing Planning & Performance Manager to LEGO® Retail

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Senior Marketing Planning & Performance Manager at LEGO Retail, London

Client:

The LEGO Group

Location:

London, United Kingdom

Job Category:

Retail

EU work permit required:

Yes

Job Reference:

ded47003651e

Job Views:

13

Posted:

26.04.2025

Expiry Date:

10.06.2025

Job Description

Are you passionate about strategic marketing planning, data-driven insights, and performance analysis? If so, we have an exciting opportunity for you in LEGO Retail.

Core Responsibilities

• Strategic Planning and Budgeting: Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insights; align marketing budget allocation with annual commercial plan priorities; maintain adequate funding throughout the year.
• Marketing Effectiveness and Optimization: Drive marketing effectiveness across LR channels (stores and digital platforms); optimize the full funnel marketing mix; challenge and develop the global marketing planning process; leverage CRM / CLV insights.
• Collaboration and Leadership: Collaborate with senior leadership and cross-functional teams; be part of the LR Marketing Planning and Performance team to foster synergy.

Please note that relocation assistance is not offered for this role.

What We Expect from You

• Several years’ experience in strategic marketing planning, budget management, and/or marketing performance analysis.
• Proficiency in numerical analysis and interpreting large datasets into actionable insights.
• A continuous improvement mentality.
• Strong commercial acumen, preferably in retail.
• Proficiency in MS Office and familiarity with marketing tools.
• Pragmatic, structured, and open working style.
• Advanced skills in partner and change management, and process improvement.

What’s in It for You?

• Family Care Leave: Enhanced paid leave options.
• Insurances: Life and disability insurance coverage.
• Wellness: Access to wellbeing initiatives including the Headspace App.
• Colleague Discount: Generous discount from day one.
• Bonus: Reward scheme based on goal achievement.
• Workplace: Hybrid work policy with an average of 3 days per week in the office, location to be discussed during recruitment.