Senior Marketing Operations Executive

JR United Kingdom; Cheltenham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Twinkl Educational Publishing is seeking a Senior Marketing Operations Executive to join their B2B Marketing team. This role involves owning marketing systems and data to enhance performance across the sales funnel. Candidates should have strong HubSpot experience and be adept at using data to drive marketing strategies. The position offers a vibrant culture with emphasis on diversity and inclusion, and excellent career development opportunities.

Benefits

33 annual leave days per year

Westfield Health

Cycle-to-work scheme

Company sick pay after 3 months of service

Long-term service reward

Quarterly company awards programme

Seasonal events

Enhanced pension contribution

Enhanced maternity/paternity/adoption pay

Life insurance

Qualifications

• 3+ years experience in marketing operations or data-focused marketing roles.
• Deep experience with HubSpot, managing workflows and integrations.
• Strong analytical skills with data-driven insights.

Responsibilities

• Own and optimise the B2B marketing tech stack, particularly HubSpot.
• Develop marketing automation workflows and tracking systems.
• Support revenue forecasting across the customer journey.

Skills

Analytical Skills

Problem-Solving

Project Management

Communication

Cross-Functional Collaboration

Tools

HubSpot

GA4

Excel

Looker Studio

Tableau

Job description

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Senior Marketing Operations Executive, cheltenham

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Client:

Twinkl Educational Publishing

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Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

07.06.2025

Expiry Date:

22.07.2025

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Job Description:

Senior Marketing Operations Executive

Location: UK Remote/Hybrid or Office

Contract: Permanent

Report to: Head of B2B Marketing

We are looking for a commercially minded and data driven Sr Marketing Operations Executive to join our fast growing B2B Marketing team.

In this role, you’ll own and optimise our marketing systems, integrations and data - primarily in HubSpot - to unlock performance across the funnel. You’ll use data to surface insights, improve campaign effectiveness, optimise conversions, drive revenue and bring visibility to the buyer journey. This is not just an executional role: you’ll play a strategic part in shaping how data informs decisions, drives performance and contributes to scalable growth.

Working alongside the Sales Operations Manager, you’ll focus on marketing-specific systems and processes while ensuring seamless collaboration and alignment across the B2B Marketing and Sales teams. You’ll also work closely with our central Data team to leverage business intelligence capabilities and support company-wide analytics initiatives.

You’ll be joining a collaborative B2B team that values experimentation, agility and learning.

Key Responsibilities:

• Own the B2B marketing tech stack, with a particular focus on the ongoing optimisation and use of HubSpot (in coordination with Sales Ops)
• Provide hands-on support for marketing campaign execution to ensure timely delivery (e.g. landing pages, forms, audience data)
• Develop and maintain marketing automation workflows, lead scoring models, campaign tracking and system integrations
• Work cross-functionally to define, monitor and report on key KPIs to track performance, identify opportunities and deliver actionable insights
• Collaborate closely with Sales Ops, Sales, Data,, and the Marketing team to ensure alignment and data accuracy across the full funnel
• Support the B2B Marketing team with data-led planning, identification of high-value accounts, performance reporting and revenue forecasting
• Deliver data visualisations, dashboards and reports that clearly communicate the impact of marketing activity
• Provide insight to test, iterate and scale demand and lead generation strategies across online and offline channels
• Ensure seamless lead flow from marketing to sales, optimising for conversion and pipeline growth
• Coordinate with Sales Ops on initiatives to improve marketing and sales alignment through better data hygiene, data enrichment, automated notification workflows and lead management
• Partner with the Sales Operations manager to define and refine lead qualification criteria (e.g. MQL to SQL handoff) ensuring mutual accountability and timely lead follow-up
• Co-develop SLAs between Marketing and Sales to ensure timeline lead follow-ups, feedback loops and performance tracking
• Support CRM adoption among the B2B Marketing team through user training and process documentation
• Support revenue forecasting and pipeline analytics by delivering insight across the full customer journey (from first touch) and identifying any leakage points
• Provide strategic recommendations that help the business grow through improved marketing effectiveness
• Alongside our legal team, ensure marketing practices comply with relevant regulations such as GDPR as well as other applicable international data protection standards
• Support the implementation of A/B testing and continuous improvement practices

Qualifications and Skills:

• 3+ years experience in marketing operations, revenue operations, or a data-focused marketing roles
• Deep experience with HubSpot, including building workflows, creating custom reports and managing integrations
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insight
• Good working knowledge of marketing attribution, funnel metrics and campaign performance testing
• Experience with analytics and dashboarding tools (e.g. GA4, Excel, Looker Studio, Tableau, Emex)
• Comfortable working cross-functionally with sales, marketing and regional teams
• Self-starter with excellent project management and communication skills
• A continuous improvement mindset - always looking to test, learn and refine

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave