Senior Marketing Manager - Water

NSF; Oakdale; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Global exposure

Business impact

Broad marketing scope

Career growth

Job summary

NSF is seeking a Marketing Manager - Water to propel growth across our global Water business. You will blend water industry knowledge with market intelligence to shape market plans, positioning, and go-to-market strategies.

Collaborate with Commercial, technical, innovation and regional teams to drive from insight to execution. You will lead research, customer segmentation and Voice of Customer activities, translate insights into compelling messaging, and develop go-to-market plans for new and

Qualifications

• Experience in water sector including drinking water, water treatment, or water chemistry
• Strong knowledge of the Water market and industry dynamics
• Proven track record in marketing, market development or product marketing
• Experience using customer insights, market research and competitive intelligence
• Strong commercial mindset connecting marketing to growth
• Excellent communication, presentation and influencing skills
• Experience working across international and cross-functional teams
• Professional fluency in English
• Experience with digital marketing technologies and analytics is advantageous

Responsibilities

• Lead marketing and market development initiatives for NSF's global Water business
• Lead market research, competitive intelligence and Voice of Customer activities
• Translate insights into actionable marketing strategies, positioning and value propositions
• Develop go-to-market and commercialisation plans for services
• Align marketing with customer needs, pipeline and growth objectives
• Collaborate with technical, innovation and regional teams to connect market needs with NSF's capabilities
• Deliver marketing initiatives across channels to support execution
• Monitor market developments to identify opportunities and inform priorities
• Track marketing effectiveness across engagement, lead generation and revenue growth
• Build relationships across a global stakeholder network

Skills

Water industry experience

Marketing experience

Market research

Customer insights

Cross-functional collaboration

English fluency

Digital marketing tools

Education

Bachelor's degree in Marketing or Business

Tools

Marketing analytics tools

AI-enabled tools

Job description

Do you have experience within the water industry, particularly drinking water, water treatment, water systems, water safety, regulation or water chemistry, combined with a strong commercial or marketing mindset?

NSF is looking for a Marketing Manager - Water to support the continued growth of our global Water business.

You'll combine your Water industry knowledge with customer insights, market intelligence and marketing expertise to identify growth opportunities and translate these into market plans, positioning, go-to-market and product marketing initiatives. Working closely with Commercial, technical, innovation and regional teams, you'll help take opportunities from insight through to execution across NSF's global Water business.

What We Offer

• Hybrid Working: Opportunity to work from home at least 2 days per week
• Global Exposure: Collaborate with colleagues across international markets
• Business Impact: Deliver marketing initiatives that support customer engagement, lead generation and revenue growth
• Broad Marketing Scope: Work across market intelligence, customer insights, product marketing, commercialisation and go-to-market activity
• Career Growth: Opportunity to broaden your responsibilities and take ownership of significant initiatives

Responsibilities

Including, but not limited to:

• Drive marketing and market development initiatives that support growth across NSF's global Water business
• Lead market research, competitive intelligence, customer segmentation and Voice of Customer activity to identify customer needs and market opportunities
• Translate customer and market insights into actionable marketing strategies, positioning, messaging and value propositions
• Develop go-to-market and commercialisation plans for new and existing services
• Partner with Commercial teams to align marketing activity with customer needs, pipeline and growth objectives
• Work with technical, innovation and regional teams to connect market needs with NSF's expertise and services
• Deliver marketing initiatives across relevant channels to support effective execution
• Monitor customer, competitor, regulatory and industry developments to identify opportunities and inform marketing priorities
• Track marketing effectiveness across customer engagement, lead generation, conversion and revenue growth
• Build strong relationships across a global stakeholder network, influencing and driving initiatives without direct authority

Qualifications

• Experience within the water industry, ideally across drinking water, water treatment, water systems, water safety, water regulation, water chemistry or a closely related area
• Strong understanding of the Water market, its customers and industry dynamics
• Proven experience in marketing, market development, product marketing, commercialisation or a related commercial role
• Experience using customer insights, market research and competitive intelligence to identify opportunities and inform marketing activity
• Strong commercial mindset, with an understanding of how marketing contributes to customer engagement and business growth
• Bachelor's degree in Marketing, Business or a related discipline, or equivalent relevant professional experience
• Strong communication, presentation and influencing skills, with the ability to lead without direct authority
• Experience working across international and cross-functional teams
• Professional fluency in English
• Experience with digital marketing technologies, analytics, automation or AI-enabled tools would be advantageous

Our Mission & Culture

Since 1944, NSF’s mission has been to protect and advance human health. Today, thousands of team members around the world work together to deliver that mission, bringing expertise across science, engineering, environmental and public health disciplines.

Our Culture And The Wellbeing Of Our People Are Central To How We Work, Serve Our Clients And Grow Our Business. We Are Guided By Four Core Values

Do the Right Thing: We act with honesty, integrity and a commitment to science.

Treat People Well: We create an inclusive workplace where people are treated with respect, dignity and professionalism, and where different perspectives, ideas and expertise are valued.

Relentlessly Pursue Excellence: We are committed to quality, continual improvement and empowering our people to think boldly.

We are One NSF: We collaborate, solve problems and deliver results together, recognising that every team member plays an important role in fulfilling our mission.

About Us

With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.

One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

About The Team

We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF’s global ambassadors, championing our integrity, expertise, capabilities and resources., working with our internal partners to deliver real value to our clients and NSF.