Senior Marketing Manager, UK & IE

MUBI; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A global streaming service seeks a Senior Marketing Manager to drive local marketing strategy in the UK and Ireland. You'll spearhead campaigns, collaborate with teams, and build MUBI's presence across diverse markets. This role is perfect for a marketing expert with strong insights into the entertainment landscape, advocating for independent film.

Qualifications

• 7 years of experience in entertainment, lifestyle, or tech brands.
• Experience in developing consumer-facing brand marketing strategies.
• Strong grasp of streaming landscape in the UK and Ireland.

Responsibilities

• Develop local marketing strategy and campaigns for MUBI.
• Lead content marketing strategy and oversee campaigns.
• Organize and manage screenings and events.

Skills

Leadership

Digital Marketing

Content Strategy

Analytics

Brand Management

Job description

About MUBI

MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI’s vision.

That’s where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere.

About the Role

As the Senior Marketing Manager for UK and Ireland, you will be responsible for developing the local marketing strategy, overseeing all marketing efforts in the UK and Ireland with the aim of building awareness for MUBI and growing our subscriber base. This includes planning and executing digital and traditional marketing campaigns, organising events with partners and local institutions, leading our local social media strategy and collaborating with the local Programming and Distribution teams on content marketing.

Where you’ll have impact:

• Develop marketing strategy and priorities for UK and Ireland, and contribute to growth in collaboration with MUBI’s ‘Director of Marketing, UK and Ireland’

• Lead on our platform content marketing strategy – facilitating brainstorms, identifying priorities and opportunities, and overseeing campaigns from start to finish

• Initiate ideas for new partnerships and marketing activities to grow MUBI’s profile and subscriber base, going beyond cinephiles to develop activations targeting new audiences

• Identify trends and dynamics in the local SVOD market, film industry, pop culture and the evolving digital landscape

• Work closely with in-house teams – our creative team to develop creative marketing assets, our comms team to promote our events and programming, our global digital marketing team on paid digital acquisition campaigns, and support our releases marketing team on theatrical marketing campaigns

• Organise and manage screenings and events to promote our marketing campaigns

• Manage relationships with key external contacts (partnerships, brands, influencers)

• Develop marketing copy for website, email, and other comms

What you’ll bring:

• Experience developing consumer-facing brand marketing strategies, and planning and executing campaigns, with particular knowledge/understanding of UK/IE audiences

• Strong grasp of today’s streaming landscape dynamics in the UK and Ireland and globally

• Passionate about arthouse and independent film, and knowledgeable of the British and Irish independent film sectors

• 7 years of experience working for an entertainment, lifestyle or technology brand

• Team player who enjoys working collaboratively with cross-functional counterparts

• Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment

• A confident and effective communicator with strong writing skills

• Creative thinker with lots of ideas, and willingness to look past easy answers to find the best solution to any problem

• Analytics-driven mindset, with ability to determine appropriate KPIs, measure and evaluate campaign effectiveness, and optimize accordingly

• Impeccable attention to detail and highly organized

• Confident managing a substantial budget and using resources efficiently and savvily

• Experience managing small teams

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI is committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.