Senior Marketing Manager - UCL

Gather & Gather UK; London; Hybrid; GBP 40,000 - 46,000; Full time

Job summary

Gather & Gather UK is seeking a Senior Marketing Manager to enhance marketing strategies at UCL. This role involves overseeing marketing activities, collaborating with stakeholders, and driving student engagement initiatives. Ideal candidates will have a degree in Marketing and proven experience in the sector, along with strong communication and project management skills.

Benefits

Personal development and training opportunities

Life assurance scheme

Pension scheme

Holiday allowance

Private medical eligibility

Wellbeing programs

High street discounts

Qualifications

• Proven marketing experience in education, hospitality, or retail sectors.
• Strong understanding of branding and digital marketing.
• Experience with design tools and digital content platforms is advantageous.

Responsibilities

• Oversee all marketing activities at the assigned site.
• Develop tailored marketing strategies aligned with business needs.
• Monitor and report on marketing metrics for performance analysis.

Skills

Branding

Digital Marketing

Social Media Management

Communication

Project Management

Data Analysis

Education

Degree in Marketing, Business, Communications

CIM qualification

Job description

At Gather & Gather, we are recognized as one of the UK & Ireland's most distinctive workplace catering experts. We are passionate about great food, excellent coffee, and prioritizing our employees and customers. We are currently recruiting for a Senior Marketing Manager to join us at UCL.

Location:

UCL Campus London

Rate of Pay:

£40,000 - £46,000 per annum

Working Pattern:

40 hours per week, Monday - Friday, with flexibility to work 1-2 days from home

Role Overview:

The Senior Marketing Manager will oversee all marketing activities at their assigned university or college site. Reporting to the Account Director - Universities, this role ensures effective implementation of marketing strategies to boost student engagement, strengthen brand presence, and support organizational goals. Collaboration with internal teams, university stakeholders, and central marketing is essential to align local efforts with broader organizational strategies.

Key Responsibilities:

1. Site Marketing Execution & Management:
   • Implement and oversee all marketing activities at the assigned site.
   • Develop tailored marketing strategies aligned with business and university needs.
   • Manage on-site branding, signage, and marketing materials for consistency and impact.
   • Oversee social media accounts, ensuring engaging content and community interaction.
   • Create and manage digital communications including email campaigns and online content.
   • Ensure high-quality content across all channels and platforms.
   • Plan and execute student engagement initiatives like Freshers’ Week and other events.
   • Collaborate with operational leads on branding and marketing food concepts.
   • Manage Social Media Design Executive and Marketing Assistant.
2. Client & Stakeholder Collaboration:
   • Serve as the primary marketing contact for university and company stakeholders.
   • Align marketing efforts with university branding and engagement strategies.
   • Coordinate with external marketing teams for messaging and PR.
   • Participate in strategy meetings with the Account Director to review performance.
3. Performance Analysis & Improvement:
   • Monitor and report on marketing metrics such as engagement, sales, footfall, and analytics.
   • Use insights to refine marketing strategies for maximum impact.
   • Conduct site audits to evaluate marketing effectiveness and identify improvements.
4. Support for Openings & Refurbishments:
   • Assist with launching new concepts and refurbishments through targeted campaigns.
   • Coordinate signage, branding, and customer engagement materials.
   • Support digital tool updates and new engagement features.
5. Skills & Experience:
   • Proven marketing experience, preferably in education, hospitality, or retail sectors.
   • Strong understanding of branding, digital marketing, and social media management.
   • Excellent communication and relationship-building skills.
   • Ability to analyze marketing data and apply insights.
   • Strong organizational and project management skills.
   • Experience with design tools and digital content platforms is advantageous.
6. Qualifications:
   • Degree in Marketing, Business, Communications, or related field.
   • CIM qualification or equivalent experience preferred.
7. Key Attributes:
   • Proactive, creative, highly organized.
   • Strong problem-solving and decision-making skills.
   • Passionate about student engagement and branding.
   • Ability to thrive in a fast-paced environment with multiple priorities.

What We Offer:

Joining Gather & Gather means access to a range of benefits, including:

• Personal development and training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Private medical eligibility
• Eye care
• Wellbeing programs and Employee Assistance
• Family support, social events, and recognition schemes
• High street discounts and more

About Us:

As part of Compass, we serve over 6,000 venues, helping to feed, fuel progress, and forge connections. We offer competitive pay, great perks, and opportunities for growth within one of the UK’s leading companies.

Job Reference: com/2305/48608001/52740719/SU #GatherandGather

We are committed to diversity and equal opportunities, fostering an inclusive environment where everyone can thrive.