Senior Marketing Manager - UCL

Compass Group UK & Ireland; London; Hybrid; GBP 40,000 - 46,000; Full time

Job summary

A leading company in workplace catering seeks a Senior Marketing Manager to join their team at UCL. This role involves managing marketing strategies to enhance student engagement and brand presence through various initiatives. The ideal candidate will have a strong marketing background and the ability to analyze performance to drive effective campaigns.

Benefits

Personal Development and Training opportunities

Life assurance scheme

Pension scheme

Holiday allowance

Private medical eligibility

Eye care

Wellbeing strategy access

Family friendly support

Regular social events

Volunteering days

Qualifications

• Proven experience in a marketing role, preferably within education or hospitality.
• Strong understanding of branding and digital marketing.
• Proficient in analyzing data and applying insights.

Responsibilities

• Manage all marketing activities at assigned university site.
• Develop tailored marketing strategies to enhance brand presence.
• Analyze marketing performance metrics to adjust strategies.

Skills

Marketing experience

Digital marketing

Social media management

Data analysis

Project management

Education

Degree in Marketing, Business, or Communications

Job description

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Job Introduction

At Gather & Gather, we are known as one of the UK & Irelands most distinctive workplace catering experts, we are passionate about great food and great coffee and putting our employees and customers at the heart of everything that we do. We are currently recruiting for a Senior Marketing Manager to work with us at UCL.

Location: UCL Campus London

Rate of pay: £40,000 - £46,000 per annum

Working pattern: 40 hours per week, Monday - Friday with flexibility to work 1-2 days per week from home

The Snr Marketing Manager is responsible for managing and executing all marketing activities at their assigned university or college site. Reporting directly to the Account Director - Universities, this role ensures that marketing strategies are effectively implemented to drive student engagement, enhance brand presence, and support business objectives. The Snr Marketing Manager collaborates with internal teams, university stakeholders, and central marketing to align local marketing efforts with the wider organisational strategy.

A key aspect of the role is the ongoing analysis of marketing performance, including student engagement rates, sales returns, average transaction value (ATV), footfall data, social media engagement, and campaign effectiveness. The Snr Marketing Manager is also responsible for overseeing branding, signage, social media management, and digital communications at their site.

Key Responsibilities

Site Marketing Execution & Management

• Implement and manage all marketing activities at the assigned university or college site.
• Develop and execute a tailored marketing strategy that aligns with overall business goals and university-specific needs.
• Manage all on-site branding, signage (directional and promotional), and marketing materials to ensure consistency and effectiveness.
• Oversee social media accounts for the site, ensuring engaging content and strong community interaction.
• Create and manage digital communications, including email campaigns, app notifications, social media and online content
• Ensure high-quality and approved content is used across all marketing channels, kiosks, and digital platforms.
• Plan and execute student engagement initiatives, including Freshers' Week activations and other key student events.
• Work closely with operational leads to brand and market food concepts effectively.
• Manage Social media design executive and Marketing assistant.

Client & Stakeholder Collaboration

• Act as the primary marketing contact for university and company stakeholders, maintaining strong relationships.
• Work with university client to ensure all marketing efforts align with their brand identity and student engagement strategies.
• Collaborate with external marketing teams to align messaging and PR strategy.
• Participate in regular strategy meetings with the Account Director - to review site performance and marketing effectiveness.

Performance Analysis & Continuous Improvement

• Monitor and report on key marketing metrics, including student engagement rates, sales performance, ATV, footfall trends, and digital analytics.
• Use data insights to adjust marketing strategies and ensure maximum impact.
• Conduct regular site audits to assess marketing effectiveness and identify areas for improvement.

Support for Openings & Refurbishments

• Support the launch of new concepts, refurbishments, and operational changes through targeted marketing campaigns.
• Ensure smooth roll-out of new signage, branding, and customer engagement materials.
• Assist with the introduction and promotion of digital tools, including app updates and new engagement features.

Skills & Experience Required

• Proven experience in a marketing role, preferably within the education, hospitality, and / or retail sectors.
• Strong understanding of branding, digital marketing, and social media management.
• Excellent communication and relationship-building skills.
• Proficiency in analysing marketing data and applying insights to strategy.
• Strong organisational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Experience in working with design tools and digital content platforms is an advantage.

Desirable Qualifications

• Degree in Marketing, Business, Communications, or a related field.
• CIM (Chartered Institute of Marketing) qualification or equivalent experience is desirable.

Key Attributes

• Proactive, creative, and highly organised.
• Strong problem-solving and decision-making abilities.
• Passionate about student engagement and brand experience.
• Able to thrive in a fast-paced environment with multiple priorities.

This role offers an exciting opportunity to play a key role in student engagement and brand development while directly contributing to the success of the university site's marketing strategy.

What's in it for you?

Working with Gather & Gather has its perks! People are at the heart of everything we do, so we've developed a range of benefits and development opportunities to keep you content.

• Personal Development and Training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Private medical eligibility
• Eye care
• A great wellbeing strategy - including access to our Employee Assistance Programme, salary finance
• Family friendly support
• Regular social events and communication with our leaders
• A holiday purchase scheme
• Volunteering days
• Professional subscriptions
• Recognition schemes and people awards
• Long service awards
• Access to some great high street discount vouchers

About Us

As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses.

Job Reference: com/2305/48608001/52740719/SU #Gather and Gather

Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive - because diversity is our strength!