Senior Marketing Manager (PC/ Steam Publishing)

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead marketing efforts for PC titles on Steam. This role involves crafting actionable marketing strategies, executing campaigns, and advising studio partners to ensure successful game launches. With a focus on collaboration and data-driven decision-making, the ideal candidate will have extensive experience in video game marketing and a deep understanding of the gaming landscape. Join a dynamic team that is passionate about innovation and creating engaging experiences for players worldwide.

Qualifications

• 8+ years of experience in video game marketing with a focus on PC titles.
• Strong understanding of Steam publishing and marketing strategies.

Responsibilities

• Develop marketing strategies to maximize game visibility on Steam.
• Execute and optimize marketing campaigns across multiple channels.

Skills

Video Game Marketing

Steam Publishing Strategies

User Acquisition

Data Analysis

Project Management

Communication Skills

Tools

Steamworks

Steam Analytics

UTM Tools

Job description

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Senior Marketing Manager (PC/ Steam Publishing), London

Client: Tencent

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 918b96d9cd95

Job Views: 10

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Responsibilities:

Tencent Games was established in 2003. We are a leading global platform for game development, operations, and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experiences for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends are some of our most popular titles globally.

We actively promote the development of the esports industry, collaborate with global partners to build an open, collaborative, and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Our Venture Lab is seeking a highly skilled Marketing Manager to join our team. The role involves working closely with studio developers, focusing on publishing advisory and support, especially for PC titles launching on Steam. The position requires frequent travel and emphasizes a collaborative, advisory role to ensure our studio partners succeed in a competitive gaming market.

Key Responsibilities:

1. Develop clear and actionable marketing strategies for each game to maximize visibility and engagement on Steam.
2. Execute marketing campaigns across various channels including digital advertising, social media, email marketing, influencer partnerships, aligning with overall go-to-market strategies and budgets.
3. Monitor campaign performance, analyze data, and optimize campaigns to improve effectiveness and ROAS.
4. Advise on localization of marketing materials and game content for different regions, focusing on Europe and North America.
5. Build and maintain strong relationships with internal teams, developers, platform partners, and marketing agencies.
6. Stay informed on industry trends, competitor activities, and consumer preferences to identify opportunities for innovation.
7. Prepare reports and presentations on campaign performance, insights, and recommendations for internal teams and partners.

Requirements:

Qualifications:

1. At least 8 years of experience in video game marketing, with a successful track record of launching PC titles on Steam.
2. Deep understanding of Steam publishing strategies, including store page optimization, pricing, SKUs, participation in events like Next Fest and major sales festivals.
3. Experience with Steamworks, Steam analytics, UTM tools, and other consumer insights tools.
4. Skills in user acquisition and media buying, including data analysis, trend identification, and media spend optimization.
5. Strong project management skills to handle multiple projects and meet deadlines.
6. Excellent communication and interpersonal skills for collaboration with cross-functional teams and developers.
7. Fluency in English is required.
8. Understanding of gaming culture and industry trends, especially for indie and AA titles.
9. Experience working in a video game publisher across various genres and studios is a plus.
10. Experience in a consultancy or advisory role to game studios is advantageous but not required.