Senior Marketing Manager – Made to Measure (M2M)

Dunelm; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading homewares retailer in London seeks a Senior Marketing Manager for its Made to Measure business. The role involves leading digital marketing efforts across Paid Marketing, CRM, and SEO, ensuring optimal performance of online sales channels. The ideal candidate will have experience in both B2B and B2C marketing, along with strong analytical skills. This is an opportunity to shape marketing strategy in a dynamic team environment.

Qualifications

• Experience in leading digital marketing strategies.
• Proven track record in B2B and B2C marketing.
• Strong analytical skills to optimize marketing performance.

Responsibilities

• Lead digital marketing efforts for Made to Measure business.
• Oversee growth and performance of online sales channels.
• Build cross-functional networks to engage stakeholders.

Skills

Digital marketing

B2B marketing

CRM

SEO

Performance optimization

Job description

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Senior Marketing Manager – Made to Measure (M2M), London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference:

72aab90f13ab

Job Views:

13

Posted:

12.08.2025

Expiry Date:

26.09.2025

Job Description:

Overview

Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. We’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home.

About the role

The Senior M2M Marketing Manager is responsible for leading the strategic development and execution of the company's digital marketing efforts for our Made to Measure business, across Paid Marketing, CRM, and SEO. This includes expanding our presence in B2B marketing as well as B2C. This role involves overseeing the growth, performance, and optimization of the online M2M sales channels, ensuring alignment with business objectives and delivering a seamless customer experience. The role will have one direct report to support execution but will need to build a strong cross-functional network and engage stakeholders across the business to achieve progress.

Department Overview

A team dedicated to bringing customers to the Dunelm.com website, whether from Google, their email inbox, social media, or across the network of affiliate websites. We’re a small, highly specialized team including SEO, CRM, Paid Search, Paid Social, and Affiliates. Our core objectives are to bring revenue-driving traffic to the website and maximize efficiency through a test-and-learn approach. Due to different platforms, customer journeys, and tech involved, optimization methods vary and require specialized expertise. We work closely with Insights & Analytics, Finance, Digital Trade, Brand Marketing, and Tech teams.