Senior Marketing Manager - Franchise EMEA

Michael Kors; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Michael Kors is seeking a Senior Marketing Manager for their London office to lead marketing functions with franchise partners. The successful candidate will possess over 7 years of marketing experience and will drive strategic marketing execution, ensuring alignment with global strategies. This role offers a dynamic work environment and various employee perks, aiming to create a diverse and inclusive workplace.

Benefits

Exclusive Employee Sales

Paid Parental Leave

Generous Holiday Schedule and Vacation Days

Summer Fridays

Hybrid working (3 days a week in the office)

Pension Contribution

Season Loan Tickets

Enhanced Maternity and Paternity Pay

Private Health and Dental

Qualifications

• 7+ years of marketing experience, ideally with franchise businesses.
• Strong stakeholder management and communication skills.
• Expertise in cross-channel marketing.

Responsibilities

• Lead marketing function with franchise partners in alignment with global strategies.
• Develop and execute marketing plans that drive brand elevation and commercial success.
• Monitor marketing performance and ensure contractual obligations are met.

Skills

Stakeholder Management

Communication

Cross-channel Marketing

Analytical Skills

Problem Solving

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

—

"I feel really luckyto be surrounded by such a great team. I’m not only grateful that they’ve helped meachievemygoals,but also that I can give them a place where they canachievetheirs."

- Michael Kors -

We have an exciting opportunity for a Senior Marketing Manager, Franchise EMEA in our London office.

Department Overview:

The role will lead the marketing function with our franchise partners, working closely with the MK commercial team, global marketing and PR teams and alongside EMEA marketing colleagues – delivering on the global strategy.

The Senior Marketing Manager, Franchise will form strong partnerships with the franchise marketing teams and all stakeholders to deliver marketing on the global strategy.

What You’ll Do:

Be a Brand Champion

• Immerse yourself in the MK brand, our global marketing strategies, and our business priorities.
• Gain deep insight into the cultural and commercial nuances of each franchise region, ensuring all marketing efforts resonate locally while driving our global vision.

Build and Lead High-Impact Partnerships

• Serve as the primary strategic advisor to franchise partner marketing leads, fostering trusted relationships, inspiring innovation, and ensuring alignment on shared objectives.
• Collaborate closely with the EMEA Senior Director of Franchise and the Global Senior Marketing Director through ongoing strategic planning, cross-functional alignment, and executive-level engagement.
• Drive integrated marketing excellence by aligning PR, EMEA, and US marketing functions—facilitating knowledge sharing, strategic cohesion, and the delivery of globally resonant brand activations.

Drive Strategic Marketing Execution

• Lead seasonal planning sessions with franchise partners based on global strategic briefs.
• Create and maintain clear processes and critical paths for creative, strategic, and tactical deliverables.
• Guide the development and approval of regional marketing plans through structured touchpoints and milestone reviews.
• Ensure marketing plans deliver both commercial impact and brand elevation—balancing media strategy, influencer partnerships, and digital campaigns.
• Provide the right tools and direction to support partners’ digital activations across MK.com and third-party platforms.
• Monitor marketing performance, ensuring contractual obligations are met and investments are strategically deployed.

You’ll Need to Have:

• 7+ years of marketing experience, ideally with international franchise or licensing businesses.
• Strong stakeholder management and communication skills—you can confidently engage and influence at senior levels.
• Expertise in cross-channel marketing, including media, social, PR, digital, influencer engagement, and events.
• Global mindset with a nuanced understanding of regional marketing across diverse cultures.
• Highly organized, self-motivated, and adaptable—you thrive in fast-paced, collaborative environments.
• Strong analytical and problem-solving skills; you connect insights to action.

MK Perks:

We want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –

• Exclusive Employee Sales
• Paid Parental Leave
• Generous Holiday Schedule and Vacation Days
• Summer Fridays
• Hybrid working (3 days a week in the office)

• Pension Contribution
• Season Loan Tickets
• Enhanced Maternity and Paternity Pay
• Private Health and Dental

—

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V