Senior Marketing Manager (Expo Events 1k+ Delegates, Paid)- Leading B2B Tech Media/ publication[...]

JR United Kingdom; London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead their event marketing strategy. This hybrid role involves developing innovative campaigns to drive attendance at high-profile expos, managing a budget, and collaborating with a dynamic team. You'll be at the forefront of creating impactful marketing strategies that resonate with senior decision-makers in the tech sector. This opportunity offers a chance to make a significant impact in a vibrant environment, working closely with stakeholders and utilizing cutting-edge marketing tools. If you're passionate about event marketing and ready to take on a leadership role, this is the perfect fit for you.

Benefits

Flexible Working Hours

Home Office Setup

Professional Development Opportunities

Health Insurance

Annual Bonus

Team Building Events

Qualifications

• 3+ years of event marketing experience in a B2B environment.
• Strong understanding of marketing fundamentals and trends.
• Experience with CRM and marketing automation tools.

Responsibilities

• Develop and deliver marketing strategies for events.
• Manage event marketing budgets and track campaign KPIs.
• Collaborate with stakeholders to create effective marketing campaigns.

Skills

Event Marketing

Copywriting

CRM Management

Budget Management

Stakeholder Management

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

CRM Systems

Content Management Systems

Job description

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Senior Marketing Manager (Expo Events 1k+ Delegates, Paid)- Leading B2B Tech Media/ publications- City,, Hybrid - up to 55k + 20%, london

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Client:

Honor Search Ltd

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

marketing strategy, EMEA/ MENA, Copywriting, building target lists, marketing comms, influencers, speakers, digital assets, logistics, CRM, reporting and budgeting

London City

Hybrid - 2 days London

45k-55k + 20% bonus

3 marketers (this would be the 4th marketer) plus the Marketing Director

The role would be looking after 2-3 events/year, with a total revenue of £4-5mill.

The events are expo style events, with 1000-2000 attendees.

About the Company:

A uniquely focused company – delivering a world leading series of events and broadcasts across five continents and a powerful global digital media portfolio, including the only global magazine devoted to data center scale IT infrastructure. Combined with a market specific research team and well-established programme of annual Awards, they empower their people who plan, build, operate and supply digital infrastructure to make better decisions in a fast moving and complex environment. To do this, they collaborate with and connect the most important stakeholders in the global technology and services supply chain, curating and creating always-on content that really matters.

About the role:

The Marketing Manager - Events role will work across the face-to-face event series, developing and delivering the marketing strategy to drive event registrations of the highest quality (for paid and VIP attendees), whilst laying the groundwork for the expansion of their live events division.

Key Activities:

Campaign Planning & Execution

Lead marketing planning and delivery for the events across EMEA and MENA, leveraging event marketing communication to drive event attendance from the highest-quality audience of senior data center decision makers

Work with stakeholders to generate compelling events marketing concepts, messaging and outputs

Write compelling copy and be able to edit promotional material

Build & manage highly targeted audience marketing lists and tailor marketing communication to suit key personas

Work with Partners and speakers to create compelling, measurable influencer marketing campaigns to help influence overall client ROI

Coordinate the production of events marketing collateral & digital assets for events (Websites, Brochures, leaderboards, MPUs, social cards, etc)

Leverage systems and drive their development to deliver against goals e.g., CRM, events booking system, marketing automation

Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience

Work closely with the Events Director and Head of Marketing on event delivery and messaging

Collaborate with project teams across the wider business to design best-in-class delegate journeys, from making bookings to at-event experience

Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project

Reporting & Budget Management

Consistent reporting and metrics tracking against set campaign KPIs, feeding back to senior stakeholders across the business

Produce post-event reports capturing key marketing statistics and introduce process improvements

Event Marketing Budget management

Management & team development

Brief and update wider project teams on marketing initiatives across the portfolio

Centralise marketing strategy by working with regional colleagues to drive global best practice

Collaborate and share best practice with wider marketing team across syndication, events, training and more

Core Competencies:

Minimum of 3+ years of event marketing experience in a B2B environment (preferably from a large media/confex company, i.e. Euromoney, Clarion, Broad Group, Informa etc.)

Have a strong understanding of marketing fundamentals, whilst up to speed with the latest marketing trends and ideas

Have experience with CRM and content management systems, marketing automation tools, and social media channels

Be commercially-minded, with strong budget management skills

Have experience managing complex stakeholders, including senior leadership teams

About you:

Outgoing and collaborative team player

A confident copywriter with excellent communication skills

Willing to take ownership of campaigns & take the initiative when required

Ability to handle multiple projects at once, pivot quickly, and manage time effectively

Results-driven and accountable for targets

Able to travel internationally

This is a hybrid role, combining home working with working out of their London office on Tuesdays & Thursday.