Senior Marketing Manager, EU Partner Growth , Amazon Fuse

TN United Kingdom; London; On-site; GBP 45,000 - 80,000; Full time

Job description

Job Description:

The Partner Growth Marketing team at Amazon is looking for a data-driven, results-oriented marketing leader to drive growth for Amazon's subscription services (Prime, Prime Video, Amazon Music, Kindle Unlimited, and more) across Europe, especially in emerging markets like Poland, Netherlands, and Belgium. You’ll work closely with partners to optimize customer acquisition, retention, and engagement, with a direct impact on the business.

We’re seeking a self-directed, high-energy marketing professional who excels at building and executing successful launch and growth programs via 3P. You should be able to analyze customer data to identify actionable insights, especially around video streaming and online shopping usage, to create performance marketing strategies that drive growth. This role requires strong collaboration skills, both internally and externally, particularly with partners, and a proven track record of building scalable marketing programs for global leverage.

The ideal candidate will have experience working in fast-paced environments, managing tight deadlines, and optimizing partner marketing and commercial efforts to acquire new customers for subscription services. A passion for consumer experience (CX) and a startup mentality are essential, along with the ability to develop results-driven marketing programs. This role is based in London and reports to the EMEA Partner Growth Marketing Lead.

Key job responsibilities

• Drive Prime and Prime Video subscription growth through partner relationships, managing and expanding existing distribution partnerships, and ideating future deals and offers.
• Collaborate with cross-functional teams to create top-tier campaigns and assets for Prime and Prime Video, focusing on maximizing subscription sign-ups.
• Oversee the entire lifecycle of partner launches and growth marketing efforts with European partners.
• Lead campaigns aligned with the Prime brand, analyze data for insights, and manage performance.
• Handle end-to-end campaign management, from ideation to execution, and develop scalable systems to improve operational efficiency and acquisition impact.
• Create ongoing marketing programs to enhance partner engagement and retention, optimize partnerships for visibility and communication, and improve the customer journey.
• Lead integrated go-to-market plans, maintain strong communication with partners, and collaborate with Business Development on new pitches and proposals.
• Experiment with new strategies to enhance partnership success and share best practices globally to scale programs and campaigns for worldwide impact.

A day in the life

Partner Growth Managers (PGMs) manage partner relationships and cross-functional teams. They own customer segmentation, plan and execute marketing campaigns with 3Ps, and track partner and campaign performance. PGMs collaborate with Business Development on marketing negotiations and contract compliance. They lead complex promotional initiatives, including large-scale 360 marketing programs with co-funding, onsite placements, and sales incentives. Additionally, PGMs work with central marketing and tech teams to prioritize and deliver solutions, including automation and customer experience enhancements. Their goal is to maximize short- and medium-term performance through strategic partner collaboration.

Basic qualifications

• Relevant work experience in integrated partner marketing within the mobile/telecom industry, subscriptions, entertainment, financial institutions, or sponsorships.
• Experience in global and/or centralized marketing leadership teams.
• Ability to create innovative programs around entertainment content that generate results.
• Experience working across countries in Europe.

Preferred qualifications

• MBA
• A passion for video content (film and television)
• Fluency in multiple languages