Senior Marketing Manager, EMEA Licensees

All; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

An international entertainment company based in London is seeking a Senior Marketing Manager for the EMEA region. This role involves overseeing marketing campaigns across diverse markets, requiring 7+ years of experience in film marketing and a strategic mindset. Responsibilities include managing communications with multiple licensee offices and evaluating campaign performances. The company offers competitive salary, comprehensive health plans, and a supportive work environment.

Benefits

Competitive salary

Annual bonus eligibility

Comprehensive health plans

25 days of paid annual leave

Learning and development opportunities

Access to discounted products

Employee social events

Life Insurance and Group Income Protection Plans

Qualifications

• Experience working in one of the MENA, Netherlands, Scandi, Eastern Europe regions.
• Passionate about the Film/TV Industry.
• Self-motivated team player who can work independently.

Responsibilities

• Oversee strategic marketing campaign ideas and executions.
• Manage communications with 25 licensee offices.
• Evaluate local campaigns and monitor asset performance.

Skills

7+ years of marketing experience in film

Strategic mindset

Excellent written/verbal communication skills

Strong interpersonal skills

Proficient in MS Office Suite

Ability to work in a dynamic environment

Job description

Senior Marketing Manager, EMEA Licensees

The role of Senior Marketing Manager, EMEA Licensees, sits within a small and dynamic team in a growing international region.

Please note that this role is based in the United Kingdom. To enable us to meet the statutory and regulatory obligations of the United Kingdom immigration system, you must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment.

This EMEA Theatrical team oversees theatrical distribution and marketing strategy across the EMEA sub-distributors. The marketing group is responsible for the planning, development, and implementation of all marketing campaigns for Sony Pictures theatrical releases within these regions. The department covers all marketing areas, including advertising, publicity, digital, promotions and exhibitor relations and works closely with various partners across a range of territories.

The role of Senior Marketing Manager, EMEA Licensees, sits within a small and dynamic team in a growing international region. The department is managing and overseeing the distribution and marketing strategy for 60 sub-distributing markets across EMEA and is responsible for overseeing and driving strategic marketing campaign ideas and executions on behalf of the region, for 25+ theatrical titles a year, reporting to the Director, Marketing EMEA Licensees.

What you'll do:

• You will be overseeing and driving through to completion, strategic marketing campaign ideas and executions on behalf of the EMEA licensee markets (25 offices), including the Middle East, Netherlands, Scandinavia, Eastern Europe & Africa, as well as leading ideation sessions with the team as well as licensees
• Be a key point of contact for the 25 licensee offices (60 markets) and manage the day-to-day communications with the territories
• Initiate and manage pan-regional projects strategically, such as influencer campaigns and media opportunities
• Acting as the liaison between HO and local offices, ensuring that brand guidelines are being followed, and making sure local marketing campaign plans adhere to EMEA regional strategy
• Liaising with HO media team and media agency to discuss territories’ needs, keep an eye on budgets and media plans on a local and pan-regional level
• Liaising with HO partnerships teams to follow the global and local promo deals, update territories on promotions initiatives, share ideas, and locked deals with territories to encourage multi-territory partnerships and local cross-promotions with other SONY lines of business
• Liaise with HO Publicity teams to strategically evaluate and guide markets on PR opportunities, local festivals
• Leading territory calls to advise on campaign plans based on strategy
• Evaluate local campaigns to gather insights and monitor asset performance, including trailers, as well as end-of-campaign results
• Producing campaign overviews for the wider business, summarising markets key market activations on each title
• Managing the organisation of the EMEA conference and ad-hoc events, and screenings.
• Line management of the department intern, including regular check-ins and setting developmental KPIs
• Working with the intern to compile top markets’ online trailer reactions and create a short report for internal distribution, and to produce analytics reports for internal distribution
• Working with the intern to keep track of the licensee teams structure and preserving the master contact lists, sending list updates to the London and LA teams
• Understanding the studio processes, guiding, and training the licensee teams.

What you have:

• Typically, 7+ years of marketing experience in film
• Experience working with one of the following key regions: MENA, Netherlands, Scandi, Eastern Europe, or in an international environment would be desirable
• A passion and strong interest in the Film/TV Industry
• Strategic mindset and phenomenal attention to detail
• Strong interpersonal skills as well as excellent written/ verbal communication skills
• Can prepare clear and creative presentations as well as confidently communicate these to internal and external collaborators
• Exceptionally organised and able to handle and meet multiple deadlines at the same time
• Proficient in MS Office Suite (Outlook, Excel, and PowerPoint)
• Self-motivated team player who can work well independently
• Proven ability to work in a high-paced and dynamic environment with a can-do attitude and positive outlook
• Embrace and demonstrate a “challenger attitude”
• Act collaboratively at all times and build successful stakeholder relationships
• Show flexibility and adaptability, alongside good judgement and decision-making skills
• Take ownership when issues & opportunities arise and lead with innovative recommendations
• Demonstrate learning agility.

How we take care of you:

• Competitive salary, with annual bonus eligibility
• A choice of comprehensive health plan options that fit your lifestyle, including private medical insurance
• Rest and recharge during a week off during the winter holidays, in addition to the 25 days of paid annual leave
• Participate in extensive learning & development opportunities at all levels, including curated instructor-led classes and high-impact online resources
• Build your community by joining our Employee Business Resource Groups, and/or Sony Pictures Action – our racial equity and inclusion strategy
• Access to an employee online store filled with a variety of discounted Sony products
• Watch the newest movies and TV shows at our exclusive employee screenings at work
• Entitlement to apply for an interest-free season ticket loan
• Automatic enrolment in the Company’s Pension Plan
• Free counselling and advisory service
• You will be automatically enrolled in the Company’s Life Insurance and Group Income Protection Plans, subject to any applicable service requirements
• The opportunity to attend various social events in our state-of-the-art offices in Paddington.

In addition to the above, we have a range of other optional discounted benefits that are reviewed regularly.

Please apply for this role on our website.

We are an equal opportunities employer and welcome applications from all qualified candidates.