Senior Marketing Manager (DK Learning)

Penguin Random House; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading publishing company is seeking a Senior Marketing Manager to lead education marketing initiatives. The role involves developing and executing multi-channel campaigns to enhance engagement, manage a marketing team, and drive brand growth in the education sector. With a focus on promoting literacy and learning, the ideal candidate will have experience in both the publishing and education fields, along with exceptional leadership and marketing skills.

Benefits

25 days paid holiday entitlement

Volunteering policy and charity matching

Employee assistance programme

60% discount on company books

Cycle to work scheme

Discounted gym membership

Flex Fridays (1pm Finish)

Up to 30 days remote working from abroad

Qualifications

• Proven experience delivering successful multi-channel campaigns.
• Strong understanding of the education landscape and schools market.
• Ability to develop and own a marketing channel.

Responsibilities

• Develop and implement marketing strategy for DK Learning.
• Plan and execute campaigns for revenue and sales leads.
• Manage a team and provide leadership.

Skills

Communication

Leadership

Market Research

Multi-channel Marketing

Education

Experience in Education Publishing

Job description

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We have a fantastic opportunity for a proactive Senior Marketing Manager to come and work as part of our marketing team where you’ll have the chance to champion and lead our education marketing.

We’re looking for an experienced marketer with an education and/or publishing background, ready to jump into a new position where you can get started quickly and make a real impact.

You’ll hit the ground running, delivering multi-channel marketing activity for DK Learning including our imprint Phonic Books. You’ll be passionate about promoting literacy and learning and getting books into children’s hands – whether they are just starting out with phonics or needing support at GCSE. You’ll be able to demonstrate that you’re ready to help grow our business by engaging and supporting teachers and parents in helping children develop the skills they need to become lifelong readers.

This is a dynamic role where your days will be varied and impactful. You will:

Develop and implement DK Learning’s marketing strategy alongside senior stakeholders, focusing on driving engagement through print, social media, email marketing, and video content creation.

Proactively seek out new markets and audiences and connect with them.

Plan and execute campaigns to drive direct revenue and sales leads, while collaborating as a key stakeholder within the wider marketing team.

Manage a team (with potential for growth) and provide effective leadership and guidance.

Ensure all materials produced by internal and external teams are delivered on time, within budget, and effectively promote the brand and values of the business.

Measure and report on the effectiveness of campaigns, providing timely insights to senior stakeholders.

Demonstrate a solid understanding of market needs and challenges to generate customer-centric propositions.

Develop strategies to refine campaigns and future plans, utilising data, market research, and competitor insights.

To be successful in this role, you will be able to demonstrate:

Practical experience of delivering successful multi-channel campaigns within a fast-paced organisation.

Excellent communication skills and the ability to contribute effectively to cross-functional teams.

Line management experience, with a proven ability to lead and motivate a team.

A strong understanding of the education landscape and schools market needs, both within and beyond the UK.

Experience in education publishing, digital, and print marketing.

A proactive, self-starter mindset with the ability to develop and own a marketing channel.

Excellent attention to detail and accuracy.

The ideal candidate will also have:

A genuine enthusiasm for learning materials and the publishing sector.

Awareness of the US education market.

The ability to quickly learn and adapt to different marketing channels and strategies.

A flexible approach to working across long-term projects mixed with short deadlines.

This is a brilliant opportunity for a marketing professional who loves working in and around education publishing and wants to be part of a dynamic team in a global company. If you thrive in a busy environment and have the ambition to really make this role your own, we’d love to hear from you.

To apply, please submit a cover letter and CV outlining your salary expectations by 16th June 2025.

We have a range of benefits to reflect our commitment to our people, some of which are:

25 days paid holiday entitlement in year one, plus bank holidays

Volunteering policy and charity matching

Employee assistance programme

60% discount on company books

Cycle to work scheme and discounted gym membership

Flex Fridays (1pm Finish*)

Up to 30 days remote working from abroad*

About our Company:

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.

We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family.We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge.With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more ondk.com .

Company: Dorling Kindersley Limited

Country:United Kingdom

State/Region:Great Britain

City: London

Postal Code:SW1V 2SA

Job ID: 280304

Location:

London, GBN, GB, SW1V 2SA

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