Senior Marketing Manager - Defence

Serco Limited; United Kingdom; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A global service provider is seeking a Senior Marketing Manager for their Defence division. This hybrid role involves leading multi-channel marketing campaigns to foster growth, managing budgets, and creating impactful messaging. The ideal candidate will have a strong B2B or B2G marketing background, especially within Defence or government sectors, and possess exceptional communication skills. Competitive salary and benefits offered.

Benefits

Company car

Private healthcare

Bonus scheme up to 10%

Flexible working options

Pension contribution of 6%

Employee Assistance Programme

Qualifications

• Extensive experience in B2B or B2G marketing, preferably within Defence.
• Proven track record in campaign management and brand strategy.
• Strong understanding of the MOD and government procurement.

Responsibilities

• Develop integrated marketing strategies across various sectors.
• Lead the creation of brand identities and website development.
• Plan and deliver multi-channel campaigns.
• Produce high-quality marketing collateral.
• Manage budgets and external agency relationships.

Skills

B2B or B2G marketing experience

Campaign management

Brand strategy

Lead generation

Digital tools proficiency

Stakeholder engagement

Communication skills

Job description

Overview

Senior Marketing Manager - Defence - Hybrid - Attached to our Solihull or London office with some travel. Full Time, Permanent.

Band 3 / £55,000 - £65,000 (dependent on experience)

About the role

This is a high-impact, visible role. You’ll lead and deliver integrated, multi-channel marketing campaigns that support our Defence business growth goals. You’ll be responsible for messaging, brand development, lead generation, and strategic campaign management.

You’ll work closely with senior stakeholders across Serco UK & Europe to deliver campaigns that resonate with government audiences and prospective clients.

What you’ll need to do the role

Extensive experience in B2B or B2G marketing, preferably within Defence or other government-facing sectors.

Proven track record in campaign management, brand strategy, and lead generation in complex, matrixed organisations.

Strong understanding of the MOD, bidding environments, and government procurement.

Confident in using digital tools and platforms (email automation, paid & organic social, SEO/PPC, CMS).

Exceptional communication skills - you know how to craft compelling messaging and produce high-quality marketing outputs.

Experience with budget management, agency oversight, and stakeholder engagement.

Able to balance strategic thinking with hands-on delivery.

Energetic, proactive, curious, and collaborative - someone who thrives on momentum and making an impact.

Responsibilities

As part of this you’ll:

• Develop and implement integrated marketing strategies across the Defence business unit as well as Fire, Aviation (including IFTC), and Defence Training to drive awareness and growth.
• Lead the creation, refresh, and embedding of brand identities, including overseeing website development with agency partners.
• Plan and deliver multi-channel campaigns to launch new services and propositions into target markets.
• Produce high-quality collateral such as case studies, videos, blogs, and thought leadership to support campaigns and bids.
• Create clear, compelling messaging frameworks and value propositions aligned to audience needs.
• Manage budgets and external agency relationships effectively to maximise ROI.
• Lead or support the planning and delivery of events and exhibitions.
• Maintain and update marketing content across websites and digital channels.
• Manage a Marketing Executive
• Mentor junior team members and contribute to the development of team capability.

Why Serco

Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain aworld of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won't be hard to find. You'll also work with great people. You'll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.

What we offer

• Company car
• Private healthcare
• Bonus scheme of 5% on target and 10% exceeding targets
• Flexible working considered
• Pension - 6%
• Employee Assistance Programme
• Chance to contribute to innovation in the public services
• A company passionate about diversity and inclusion