Senior Marketing Manager, CRM Marketing & Growth · HQ

Justzapp; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Senior CRM Marketing Manager, where you will lead the CRM and Loyalty strategy to enhance customer retention and lifetime value. This role allows you to collaborate closely with the founder and shape the future of customer-centric technology in the convenience retail market. With a focus on data-driven decision-making, you'll design engaging campaigns and optimize performance metrics to deliver a personalized experience. If you're passionate about driving brand advocacy and creating impactful customer journeys, this opportunity is perfect for you.

Qualifications

• 8+ years’ experience in CRM marketing with hands-on experience using Braze.
• Strong understanding of customer retention and engagement strategies.

Responsibilities

• Lead the CRM function, driving customer retention and loyalty.
• Design and execute customer engagement surveys for insights.

Skills

CRM Marketing

Customer Retention

Data Analysis

Problem-Solving

People Management

Campaign Design

Tools

Braze

GSheets

Looker

HTML

SQL

Job description

Senior Marketing Manager, CRM
Vauxhall

We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This rolewill shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with ourFounder!

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

Here’s What You’d Be Doing

• Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty.
• Set the vision for leveraging data to deliver a personalised customer experience.
• Collaborate with ourSenior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity.
• Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams.
• Define key customer lifecycle KPIs tocontinuously optimise based on performance.
• Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders.

What We’re Looking For

• 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
• Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures.
• Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus.
• Strong people management skills, confident in leading and developing a team.
• Ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
• A customer-first mindset with excellent problem-solving skills.
• Proactive thinker with a strong sense of ownership and the ability to think critically and independently.