Senior Marketing Manager, Business Intelligence

VMA Direct.; Bristol; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading financial services brand is seeking an experienced marketing leader to develop and build their marketing intelligence capability. This hybrid role involves creating a comprehensive BI strategy and leading a team to implement analytics solutions using tools like Power BI and Tableau. Candidates should have a strong background in digital marketing data, business intelligence, and exceptional stakeholder management skills.

Benefits

Competitive salary

Bonus and benefits

Qualifications

• Extensive experience in digital marketing data and BI.
• Proficient in SQL, Python, and data visualisation.
• Strong leadership and stakeholder management skills.

Responsibilities

• Develop and deliver a comprehensive BI strategy.
• Lead a team of BI experts to design scalable analytics solutions.
• Enable real-time insights across digital, CRM, and ATL marketing.

Skills

Digital marketing data

Business intelligence

Data visualisation

Leadership

SQL

Python

GCP

Stakeholder management

Tools

Power BI

Tableau

Analytics platforms (e.g., Adobe)

Job description

My client is a leading financial services brand undergoing significant change and digital transformation. We are looking for an experienced marketing leader with exceptional data experience to help them develop and build out their marketing intelligence capability. This position is suitable for someone who blends extensive experience in digital marketing data, business intelligence, and data visualisation with strong leadership and critical thinking. If you’re passionate about enabling data-led decision-making and building future-ready BI solutions, this could be the role for you.

You’ll be responsible for developing and delivering a comprehensive BI strategy and will lead a team of BI experts to design and implement scalable, self-serve analytics solutions using tools like Power BI and Tableau, enabling real-time, actionable insights across digital, CRM, and ATL marketing.

We're looking for someone with strong BI and reporting experience, familiar with ATL/Digital/CRM measurement, proficient in SQL/Python etc and data visualisation, strong hands on experience with GCP and analytics platforms (eg Adobe) and exceptional leadership and stakeholder management skills.

The role is offered as hybrid, with 2 days/week in the Bristol (or London) offices. A competitive salary and good bonus and benefits are on offer.