Senior Marketing Manager (B2B Conferences)

Climate Action; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading company in sustainability seeks a Senior Marketing Manager to enhance their B2B event marketing. The role demands a proven track record, strong digital marketing skills, and a commitment to sustainability. Join a mission-driven team making a positive impact through innovative marketing strategies.

Benefits

Generous bonus scheme

Hybrid working arrangement

Wellbeing benefits

Opportunities to attend COP

Pet-friendly environment

Qualifications

• 10+ years of professional experience, with at least 5 years in a senior B2B event marketing role.
• Experience managing digital campaigns, social media strategies, and marketing automation.
• Strong passion for sustainability and environmental issues.

Responsibilities

• Plan and execute marketing activities for events.
• Manage a team and develop marketing strategies.
• Lead digital marketing campaigns and performance reporting.

Skills

B2B Conference Marketing

Marketing Automation

Digital Marketing

Social Media Strategies

Content Creation

Project Management

Stakeholder Management

Analytical Skills

Tools

Google Analytics

AdWords

TweetDeck

Job description

About Climate Action:

Climate Action is a mission-led company working at the intersection of climate change policy, innovation, and sustainable finance for 18 years. Our mission is to accelerate the transition to a global green economy to support the UN Global Goals and the Paris Climate Agreement.

Our digital and physical events foster partnerships between businesses, governments, policymakers, and investors to accelerate the transition to net zero. www.climateaction.org

About the role:

We are recruiting a Senior Marketing Manager to join our events team, contributing to our growth by planning and executing marketing activities.

We seek a commercially astute and tenacious Senior Marketing Manager with a proven track record in marketing B2B conferences and events, ideally with experience in marketing automation and digital marketing. The candidate should thrive in a fast-paced environment and have a passion for marketing. A good understanding of climate change policy and sustainability is advantageous.

The ideal candidate will have at least 10 years of professional experience, including significant experience in a senior B2B event marketing role within a commercial conference or exhibition company. This includes managing a team and developing, executing, and managing marketing strategies and campaigns.

Minimum requirements include:

• 10+ years of professional experience, with at least 5 years in a senior B2B event marketing role within a conference or exhibition company.
• Comprehensive (360) event marketing capabilities.
• Experience managing digital campaigns, email marketing, lead and demand generation, marketing automation, social media strategies, database management, performance reporting, content creation, and PR strategies.
• Ability to support and develop junior team members through training and KPIs.

The successful applicant will possess:

• 5+ years specifically in a B2B event marketing role within a conference or exhibition company.
• A passion for sustainability and environmental issues.
• Strong digital marketing skills and understanding of content marketing.
• Creativity in maximizing small marketing budgets.
• Knowledge of social media channels (especially X and LinkedIn) and digital tools like TweetDeck, Google Analytics, Adwords.
• Experience with marketing automation and a desire to demonstrate its commercial results.
• An agile approach to review and adjust plans for optimal results.
• Excellent project management, organization, stakeholder management, and initiative skills.
• Strong analytical skills with attention to detail.
• Enthusiasm for conceptualizing and growing marketing strategies.
• Confident communication and influencing skills, especially for securing agreements globally.

What we offer:

• Hybrid working arrangement between our WeWork offices in Victoria and remote work, with three days in the office weekly.
• Generous bonus scheme.
• Wellbeing benefits such as yoga, meditation, community bar, table tennis, showers, and pet-friendly environment.
• Opportunities to attend COP and collaborate with global sustainability and climate leaders.
• Join a rapidly growing, mission-driven company making a positive impact on the planet.