Senior Marketing Manager - B2B

Lorien; City Of London; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading global marketing firm is seeking a Senior Marketing Manager for a 6-month contract. This role focuses on driving B2B customer acquisition and lead generation efforts. The ideal candidate will have hands-on experience with CRM platforms and a strategic mindset to shape marketing strategies that engage clients worldwide. Join a dynamic team to make a meaningful impact in global marketing initiatives.

Qualifications

• Proven experience in full-funnel customer acquisition and lead nurture.
• Hands-on expertise with CRM and marketing platforms like Salesforce or Hubspot.
• Strong stakeholder management and influencing skills.

Responsibilities

• Develop and deliver marketing strategies that attract and convert B2B customers.
• Lead global lead generation and nurture programmes using advanced marketing tech.
• Create compelling sales support tools to empower commercial teams.

Skills

Full-funnel customer acquisition

CRM platforms such as Salesforce or Hubspot

Stakeholder management

Data-driven campaign performance

Marketing automation

Job description

Overview

Senior Marketing Manager - B2B Audience Development
Location: Flexible | Global Reach | 6-Month Contract | Inside IR35

Are you a strategic marketer ready to lead global growth? We're looking for a Senior Marketing Manager to drive B2B customer acquisition for English & Exams. This is a high-impact contract role focused on lead generation, sales enablement, and marketing automation designed to grow our business worldwide.

Responsibilities

• Develop and deliver marketing strategies that attract and convert B2B customers
• Lead global lead generation and nurture programmes using advanced marketing tech
• Create compelling sales support tools to empower commercial teams
• Use customer insights to shape product development and improve experience
• Collaborate across teams to ensure alignment, innovation, and measurable impact

Qualifications

• Proven experience in full-funnel customer acquisition and lead nurture
• Hands-on expertise with CRM and marketing platforms like Salesforce or Hubspot
• Strong stakeholder management and influencing skills
• A strategic mindset with a data-driven approach to campaign performance
• Bonus: Experience in global organisations or the education sector

Why this role?

This is more than marketing—it’s about storytelling, strategy, and shaping how millions engage with English and Exams. You\'ll join a dynamic team, work across borders, and make a real difference.

Contract details

• Duration: 6 months
• IR35 Status: Inside IR35
• Start date: ASAP

Ready to lead the charge?
Apply now and help us grow global engagement through smart, insight-led marketing.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.