Senior Marketing Manager, 12 Month Fixed Term Contract

The Walt Disney Company (France); London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global entertainment corporation in London is seeking a motivated marketing professional to lead brand campaigns across the EMEA region. This role involves planning, executing, and managing marketing strategies for priority brands, ensuring collaboration with key stakeholders to achieve business objectives. The ideal candidate will have strong marketing leadership skills and a proven track record in campaign management, with a focus on innovation and effectiveness.

Qualifications

• Experience in planning and executing marketing strategies.
• Ability to manage budgets and timelines effectively.
• Familiarity with B2B and consumer engagement strategies.

Responsibilities

• Plan and execute marketing strategies for campaigns.
• Oversee workflow and track campaign progress.
• Lead cross-functional teams for campaign execution.

Skills

Marketing leadership

Strategic insight

Business acumen

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics software

CRM tools

Job description

This is a 12-month role, linked to parental leave.

It is based in Hammersmith, working 4 days a week on-site, with an option to work from home on Monday or Friday.

Overall Purpose of the Role

The EMEA DCP marketing team collaborates with the brand commercialization (BC) team and category teams to deliver campaigns aligned with brand strategy and category needs, in accordance with the global DCP marketing strategy.

This role is responsible for planning and executing marketing strategies for priority evergreen brands and major properties. It involves collaboration with PR, BC, category teams, and brand franchise management (BFM) to ensure internal and external regional stakeholders can leverage brand assets and cross-company activations to meet business objectives.

The role entails taking marketing leadership to drive the success of brand campaigns from B2B pitches to consumer engagement, working with partners across the business to support commercial goals and optimize return on investment (ROI). It requires strategic insight, business acumen, and keeping abreast of industry, consumer, and media trends to ensure campaigns are innovative, relevant, localizable, and impactful.

Relationships are vital for success, requiring active management of engagement, partnerships, and joint planning with key stakeholders to support strategic growth, especially in licensing sales across the EMEA region.

Areas of Responsibility

Marketing Planning

• Drive annual marketing planning for brand and cross-franchise campaigns to meet departmental targets and business priorities.
• Collaborate with the Marketing Director and global/regional teams to develop campaign materials and pitch decks.
• Plan and manage timelines to develop creative strategies aligned with brand commercialization objectives.
• Share plans with local marketing leads and facilitate regional market integration.
• Promote best practices and insights across markets, maintaining consistent processes within the regional marketing team.
• Partner with brand commercialization to ensure seamless communication and a holistic approach across properties.
• Lead by example, staying updated on trends to keep marketing content innovative and standout.

Campaign Management

• Oversee campaign workflow, track progress, and provide weekly updates to the Marketing Director.
• Manage regional campaign budgets, timelines, and master campaign decks.
• Coordinate with creative teams and agencies to ensure timely, on-budget production work.
• Lead regional campaign status meetings, set clear actions, and ensure milestones are met.
• Manage the marketing team’s resources to optimize workload and development opportunities.

Campaign Execution

• Lead cross-functional teams to execute campaigns, including PR, social media, and media partners.
• Identify priority SKUs for campaigns and collaborate with partners to leverage promotional commitments.
• Shape creative assets with global and regional teams, ensuring effective campaign support across platforms.
• Brief marketing functions to deliver campaign objectives and ensure regional leads have relevant information.
• Work with BFM and media teams to amplify campaigns across lines of business.

Training and Professional Development

• Operate with integrity, champion change, and promote diversity and inclusion.
• Engage in ongoing professional development through career conversations and HR resources.
• Suggest improvements to departmental processes and leverage technological tools.
• Build broader business knowledge by connecting with other functions.
• Manage training and development of direct reports, ensuring compliance and effectiveness.

Areas of Accountability

• Accountable to the Marketing Director, brand and regional teams for campaign planning, delivery, and execution.
• Manage the overall brand marketing budget in collaboration with finance and leadership.
• Ensure all campaigns are approved and compliant with legal and corporate standards.