Senior Marketing Manager, 12 Month Fixed Term Contract

Disneyland Hong Kong; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company in London is seeking a Senior Marketing Manager for a 12-month contract. This role involves planning and executing marketing strategies for key brands and managing relationships with various stakeholders. The ideal candidate will have strong leadership skills, experience in campaign management, and the ability to drive strategic marketing initiatives. Competitive salary and hybrid working options available.

Benefits

Hybrid work model

Professional development opportunities

Qualifications

• Experience in managing marketing campaigns and teams.
• Strong understanding of brand strategy and execution.
• Excellent communication and partnership management skills.

Responsibilities

• Plan and execute marketing strategy for priority brands.
• Oversee campaign management and ensure alignment with business objectives.
• Foster relationships with internal and external stakeholders.

Skills

Strategic insight

Marketing leadership

Campaign management

Relationship building

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

Project management software

Job description

Senior Marketing Manager, 12 Month Fixed Term Contract

申請 稍後繼續申請 Job ID 10124963 職位地點 倫敦, 英国 有意工作的公司Disney Experiences 張貼日期2025/08/13

工作概要:

This is a 12 month role, linked to a parental leave.

4 days a week based in Hammersmith, plus a Monday or Friday from home.

Overall Purpose of the Role

The EMEA DCP marketing team works in collaboration with the brand commercialization (BC) team and commercial category teams to deliver campaigns that serve brand strategy and category needs whilst aligned to global DCP marketing strategy.

This role is responsible for planning and executing marketing strategy for priority evergreen brands and tentpole properties, and collaborating with PR, BC, category teams and brand franchise management (BFM) to ensure internal and external regional stakeholders can leverage brand assets and cross-company activations to drive business needs.

Take marketing leadership responsibility to drive the success of brand campaigns from B2B pitches through to consumer engagement.

Work with partners across the business to ensure campaigns support commercial goals and deliver a strong return on investment (ROI). Bringing strategic insight and business acumen in equal measure, foster an innovative culture, keeping abreast of relevant industry, consumer and media trends to ensure our campaigns are fresh, universally relevant, easily localisable and impactful for consumers.

Relationships are key to the success of this role, both internally and externally. Actively manage and cultivate the engagement, partnership and joint business planning alongside key partners, to support the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

Areas of Responsibility

Marketing Planning

• Drive annual marketing planning process for brand and cross-franchise 360 global campaigns to ensure delivery of departmental targets and commercial objectives against annual business priorities.
• Work with Marketing Director and collaborate with Global Marketing, Regional Brand Commercialisation and Regional BFM to develop campaign one-pagers and pitch decks.
• Work closely with Marketing Director to plan and own timelines to enable strong creative strategy to be developed in response to brand commercialisation objectives.
• Share plans with local marketing leads and facilitate regional market integration.
• Drive best practice exchange and insights across local markets whilst developing and maintaining consistent processes and ways of working between regional marketing team and the wider business.
• Partner with brand commercialisation to ensure seamless communication and holistic approach across different properties.
• Lead by example and keep on top of trends to ensure our marketing content remains innovative and stands out.

Campaign Management

• Oversee campaign management workflow for marketing programs.
• Track status updates across all campaigns and provide weekly updates to Marketing Director.
• As defined by Marketing Director, own regional campaign budgets, timeline and master campaign deck.
• Work with the internal Global creative marketing team or creative agencies to ensure all production workstreams for the campaigns are scheduled and tracking on budget.
• In collaboration with regional brand commercialisation team, lead and run regular regional campaign status meetings to ensure effective communication amongst stakeholders and the regions, set clear actions, track and hit key campaign milestones and deadlines.
• Manage brand marketing team resource to ensure campaign workload is fairly distributed to maximise team members’ strengths and development opportunities.

Campaign Execution

• Lead cross-functional teams across regional brand commercialisation, category, PR/communications, social, media to execute campaigns.
• Lead regional process to identify priority SKUs for key campaigns.
• Work with XLOB partners to drive full funnel approach with key partners to better leverage promotion commitments.
• Collaborate with global marketing and regional media partners to shape creative marketing toolkit deliverables and actively participate in planning meetings with the creative team to develop effective creative to support campaigns and maximise impact across all key platforms.
• Brief relevant marketing functions to deliver on campaign objectives.
• Work closely with global creative teams/agencies to deliver assets, campaign toolkits, with cross-category product shoots, partner campaign creative and develop experiential campaigns.
• Ensure regional leads have relevant information to fully leverage campaigns from a category and retail perspective.
• Work with BFM and regional owned media teams to amplify marketing campaigns across lines of business (XLOB).

Training and Professional Development

• Operate with integrity, champion change and be a good ambassador for The Walt Disney Company (TWDC).
• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments.
• Take ownership of your professional development through regular career conversations with your line manager and utilising available HR resources such as instructor-led courses and on-the-job learning.
• Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable.
• Build links with other TWDC functions to develop broader knowledge of the business.
• Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice.
• Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed and feedback given using HR tools provided.
• Contribute to maintaining and enhancing the standard of training and development, encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently.
• Ensure appropriate training is provided to team including pertinent legal training and ensure the team (as relevant) is operating within legal parameters.

Areas of Accountability

• Accountable to Marketing Director.
• Accountable to brand commercialisation team and regions for planning, delivery and execution of DCP consumer facing marketing campaigns that deliver against business objectives.
• Accountable to marketing leadership and regional finance team for planning and managing overall brand marketing budget, as defined by Marketing Director.
• Accountable to the brand commercialisation, legal and corporate brand management team that all campaigns are internally approved and compliant.
• Accountable for ensuring the team are operating within legal parameters and have undertaken necessary legal training as provided by the legal department.

關於 Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited , 其所屬的業務部門是 Disney Experiences 。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。」 ,