Senior Marketing Manager

JR United Kingdom; Wakefield; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services provider is looking for a Senior Marketing Manager to shape its marketing and digital strategy. This pivotal role is aimed at driving growth and achieving ambitious targets through effective campaign management and solid analytical skills.

Qualifications

• 5+ years marketing experience in B2C financial services.
• Proactive team player with strong communication skills.
• Hands-on PPC experience.

Responsibilities

• Design and implement marketing and digital strategy.
• Develop and execute campaigns for various platforms.
• Track conversion via Google Analytics and manage PPC campaigns.

Skills

Analytical Skills

Paid Media

Team Management

Communication Skills

Tools

Google Analytics

Microsoft Excel

Google Tag Manager

Job description

Social network you want to login/join with:

EMR | Specialist in Marketing Recruitment

Location:

wakefield, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team