Senior Marketing Manager

Pearson; United Kingdom; Remote; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead their global marketing strategy in the higher education sector. This pivotal role involves developing and executing innovative marketing initiatives that resonate with educators and students worldwide. You will collaborate cross-functionally to ensure alignment with sales and product teams, championing a data-driven approach to optimize performance. If you are passionate about creating impactful marketing strategies that drive revenue and thrive in a fast-paced environment, this opportunity is perfect for you. Join a dynamic team dedicated to transforming learning experiences globally.

Qualifications

• Proven ability to set and execute global marketing strategies.
• Experience leading large-scale, multi-channel campaigns.

Responsibilities

• Drive the global marketing strategy aligned with business priorities.
• Oversee design and execution of impactful global marketing campaigns.

Skills

Strategic Leadership

Commercial Mindset

Data-Driven Decision Making

Cross-Functional Collaboration

Analytical Skills

Excellent Communication

Education

Degree in Marketing or Business

Professional Marketing Qualification (e.g., CIM)

Job description

Senior Marketing Manager - International Higher Education

Remote-based, with occasional travel

Full-time, 37.5 hours per week

Reporting to: Head of Global Marketing

Your Career Opportunity

We are seeking an accomplished Senior Marketing Manager to drive Pearson Higher Education's global marketing strategy and execution, ensuring we deliver impactful campaigns that support our business growth and customer engagement. This is a high-impact role where you will lead the development of marketing initiatives that resonate with educators and students worldwide while ensuring strong commercial alignment.

As a key leader in the global marketing team, you will be responsible for developing and executing scalable marketing strategies, working cross-functionally to align efforts across product, sales, and regional marketing teams. You'll bring a strategic mindset, strong leadership skills, and a track record of delivering measurable results. If you thrive in a global, fast-paced environment and are passionate about creating marketing strategies that influence and drive revenue, this role is for you.

Key Responsibilities

Global Marketing Strategy & Leadership:

• Shape and drive the global marketing strategy, ensuring alignment with Pearson's business priorities and revenue goals.
• Develop scalable marketing frameworks that empower regional teams to execute locally while maintaining global consistency.
• Lead the development of messaging strategies that clearly articulate Pearson's value proposition to educators and students worldwide.

High-Impact Campaign Leadership:

• Oversee the design and execution of global marketing campaigns, ensuring they effectively engage target audiences and deliver business impact.
• Champion a data-driven approach, ensuring insights and analytics shape marketing activities and optimize performance.
• Lead campaign planning processes, ensuring all marketing initiatives align with Pearson's commercial goals and brand positioning.

Stakeholder & Regional Engagement:

• Act as a key advisor and strategic partner to regional marketing teams, ensuring they have the tools, insights, and guidance needed to execute localized strategies.
• Partner with senior stakeholders across sales, product, and business leadership, influencing strategic decisions and ensuring marketing contributes effectively to commercial success.
• Provide thought leadership and best practices to elevate marketing performance across global and regional teams.

Performance & Innovation:

• Lead ongoing performance measurement and reporting, ensuring marketing efforts are directly tied to revenue impact, customer engagement, and business growth.
• Champion innovation in marketing approaches, exploring new digital strategies, automation, and emerging technologies to enhance campaign effectiveness.
• Foster a test-and-learn culture, continuously optimizing marketing strategies based on insights and industry trends.

Leadership & People Development:

• Mentor and support team members, sharing expertise and guiding regional marketers to develop high-impact campaigns.
• Drive knowledge sharing and best practice development across global and regional teams.

Competencies & Skills

Strategic Leadership: Proven ability to set and execute global marketing strategies, with a strong focus on driving business growth.

Commercial & Data-Driven Mindset: Ability to align marketing activities with revenue goals and measure success through clear KPIs.

Global Campaign Expertise: Experience leading large-scale, multi-channel campaigns that drive brand awareness and customer engagement.

Cross-Functional Collaboration: Strong relationship management skills, able to influence and align stakeholders across regions and business functions.

Analytical & Performance-Focused: A data-driven approach to marketing, ensuring decisions are based on insights and optimization opportunities.

Excellent Communication & Leadership Skills: The ability to engage and inspire internal teams and external stakeholders with compelling storytelling and clear marketing strategies.

Education & Qualifications

Degree in marketing, business, or a related field. A professional marketing qualification (e.g., CIM) is a plus.

Fluency in English.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law.