Senior Marketing Manager

Our Vision: Continue to be the leading UK mobile infrastructure services company.

Our Mission: To be famous for excellence in delivery, embracing transformation with our people and our customers at its heart.

We are at an exciting time in our company's development. We've come a long way since we were first formed in 2012. From the rollout of new technologies and managing complex legislation affecting the industry, we are leading the conversation on innovation and developing sharper solutions to serve our customers better. We collaborate as a team to meet the high standards expected of us and demand the best of ourselves through our values.

About the Role

As we embark on our journey of growth and innovation, we're building a dynamic new Marketing team and structure to lead the way in fostering brand awareness and admiration, creating digital connections to our audiences and enhancing our customer experience. Our Senior Marketing Manager will bring rich knowledge and experience acquired from a broad range of marketing disciplines to lead the implementation of Cornerstone's marketing strategy. Working closely with the Chief Customer Officer, they will drive forward a purpose-based agenda that activates Cornerstone's growth strategy through a multi-channel, targeted approach. The outcome being to position Cornerstone as the UK's digital infrastructure partner of choice in the minds of existing and new customers, ultimately supporting revenue growth and driving long-term customer loyalty. This is a multi-faceted, pivotal role at the sharp end of Cornerstone's strategic ambitions. The role holder will develop a deep understanding of Cornerstone's target audiences to create campaign strategies that maximize this exciting market opportunity.

Key Responsibilities Include:

1. Campaign Strategy and Planning - Develop and execute comprehensive marketing campaigns that drive brand awareness, support product launches and generate awareness and consideration with our target audience segments.
2. Brand Alignment - Work closely with the People team directorate to ensure alignment and consistency between the external and internal brand as it is refreshed.
3. Proposition Development - Develop value propositions for existing and new product and service portfolio.
4. Campaign Management and Execution - Lead in the development and delivery of impactful integrated go-to-market campaigns for all audience types e.g., customers, partners, industry, local authorities, by mapping products to their needs obtained from insight analysis.
5. Content Creation and Messaging - Create an annual calendar of activity for campaigns across the business that represents all stakeholder needs and meets the prioritised business objectives.
6. Events Management - Support the Marketing Co-ordinator to oversee annual external facing events calendar, including things such as the CS Annual Conference and Trade exhibitions.
7. Lead Generation - Work closely with the Digital Marketing Manager to develop campaigns that drive brand visibility and market recognition through our digital marketing channels such as social media, email marketing, webinars and other online platforms.
8. Product Launch - Collaborate closely with the head of Product Development and Product marketing team to plan and execute effective product launches.
9. Collaboration - Identify partnerships and co-branding opportunities with selected channel partners, including Mobile Network Operators, to take and deliver Cornerstone products to market.

What we are looking for:

• Senior B2B marketer with broad marketing experience in complex industries.
• Significant experience of working in fast moving, changing environments especially during times of transformational change.
• Experience of working with external suppliers and creative agencies.
• Strong focus on the customer, ability to understand audience profiles and translate their needs into a compelling proposition.
• Strong ownership mentality and proven ability of successfully leading complex initiatives involving a broad range of stakeholders, from ideation to implementation.
• Excellent interpersonal and collaboration skills with the ability to influence senior and executive stakeholders.
• Evidence of business partnering skills, building trust with key stakeholders.
• Experience in working in matrix organisations.
• Ability to strategize and translate into practical plans to achieve measurable outcomes.
• Excellent communication skills - written and oral.
• Ability to flex in a fast-paced and ambiguous environment.
• Problem-solving skills with a proactive and solution-minded approach.
• Proven ability to manage multiple initiatives simultaneously.
• Able to bring the best out of people with a passion for developing others to grow and be successful.

What we offer

• Competitive salary and an excellent bonus structure.
• 30 days holiday.
• Competitive pension scheme.
• Hybrid working.
• Life insurance.
• Cycle to Work.
• Retail Discount.
• Competitive refer a friend scheme.
• Private Healthcare Insurance.

Our commitment to Equity, Diversity, and Inclusion (EDI) is fundamental to our success. We strive to cultivate an inclusive environment where every employee feels valued, respected, and empowered. By embracing unique perspectives and experiences, we drive innovation and drive our organisation forward, therefore, we recognise the importance of welcoming applications from candidates of all backgrounds.

We want to ensure everyone is able to present their best self throughout the recruitment process so if you require any adjustments, please let us know.

If this role is of interest to you and you would like to find out more, please do apply with an up-to-date version of your CV.