Senior Marketing Manager

JR United Kingdom; Stoke-on-Trent; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading B2C financial services provider in Stoke-on-Trent is looking for a Senior Marketing Manager to shape their marketing and digital strategy. This role focuses on driving growth through effective content management, multi-channel campaigns, and team leadership, all while working towards ambitious targets in a dynamic environment.

Qualifications

• 5+ years marketing experience in B2C financial services ideally.
• Experience with Microsoft Excel, Google Sheets, Google Analytics, and Tag Manager.

Responsibilities

• Design and implement the marketing and digital strategy.
• Develop and execute campaigns across various platforms.
• Manage team and track conversion efficiency via analytics.

Skills

Analytical skills

PPC experience

Good communication skills

Proactive teamwork

Job description

Social network you want to login/join with:

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Client:

EMR | Specialist in Marketing Recruitment

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.

Responsibilities:

• Keep all content updated on the website
• Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
• Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
• Track all conversion efficiently via Google Analytics and Google Tag Manager
• Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
• Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
• Keyword research and creation of ads on the various platforms
• Support sales team with relevant content / collateral
• Team management

Requirements:

• 5+ years marketing experience in B2C financial services ideally
• Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
• Knowledge of planning and building dynamic campaigns
• A genuine passion for all things Paid Media and digital
• Hands-on PPC experience
• Good written, analytical & verbal communication skills
• Proactive team player able to work individually and as part of a team