Senior Marketing Manager

Gerflor; United Kingdom; Remote; GBP 70,000 - 110,000; Full time

Job summary

Harlequin is seeking an experienced Senior Marketing Manager to lead the UK-based marketing team in Royal Tunbridge Wells and coordinate initiatives across Europe, Asia and Australia, ensuring alignment with the global brand strategy.

You will oversee campaigns, product launches, budgets, and external agencies, while partnering with senior leadership to drive lead generation and ROI across international markets.

Qualifications

• Experience leading UK-based marketing teams.
• Proven ability to deliver multi-market campaigns aligned to global brand strategy.
• Strong budget management and ROI optimization skills.
• Track record of successful product launches and cross-market coordination.

Responsibilities

• Lead, coach and develop the UK marketing team and set priorities.
• Act as link between UK team and global Head of Brand & Marketing.
• Deliver and localise global campaigns across international markets.
• Coordinate activities across UK, Europe, Asia and Australia with best-practice sharing.
• Ensure brand governance across digital, PR, social, events, email and web.
• Manage regional marketing budgets, agencies, campaigns and KPIs for ROI.
• Partner with leadership to align marketing with commercial objectives.
• Identify growth opportunities via market trends, CRM data and analytics.
• Lead exhibitions, trade shows and industry events representing Harlequin.

Skills

Team leadership

Marketing strategy

Budget management

Campaign analytics

CRM data

Cross-functional collaboration

Tools

Salesforce Account Engagement

CRM systems

Job description

We are looking for an experienced Senior Marketing Manager.

Location: Royal Tunbridge Wells, Kent

Lead Harlequin's UK-based Marketing team and drive the successful execution of marketing initiatives across the UK and international markets. Working closely with colleagues across Europe, Germany, Asia and Australia, you will ensure alignment with the global brand strategy, coordinate marketing activities and share best practices and ensure alignment with global priorities.

Your Role

• Lead, coach and develop the UK-based Marketing team, setting clear priorities and driving performance.
• Act as the key link between the UK Marketing team and the Head of Global Brand & Marketing, ensuring alignment with global priorities.
• Deliver and localise global marketing campaigns, product launches and communications across international markets.
• Coordinate marketing activities across the UK, Europe, Germany, Asia and Australia, fostering collaboration and sharing best practices.
• Ensure consistent brand governance across all marketing channels, including digital, PR, social media, events, email and web.
• Manage regional marketing budgets, external agencies, campaign performance and KPIs to maximise ROI.
• Partner with senior leadership to align marketing initiatives with commercial objectives and support lead generation.
• Identify growth opportunities through market trends, customer insights, CRM data and campaign analysis.
• Lead exhibitions, trade shows, sponsorships and industry events while representing Harlequin at key external engagements.
• Manage external agencies and support the rollout of global marketing processes, tools and Salesforce Account Engagement across international markets.