Senior Marketing Manager

Durham University; North East; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading university in the UK is seeking a Senior Marketing Manager to provide strategic marketing support aimed at enhancing brand awareness and student recruitment. The role involves creating targeted marketing campaigns and managing the university's global reputation through engagement with various stakeholders. This position will transition to a new hub location in early 2025, fostering a collaborative hybrid working environment.

Responsibilities

• Provide strategic marketing support to enhance brand awareness and student recruitment.
• Develop and manage targeted marketing campaigns.
• Establish strong relationships across the university to meet marketing objectives.

Job description

The Role and Department

Durham University has an ambitious ten-year strategy (2017-2027) to achieve its objectives of becoming world-leading in research, teaching and the wider student experience. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:

• prospective applicants to our programmes of study;
• potential partners in teaching and research;
• current and potential collaborators in business and industry;
• current and future alumni;
• potential employers of our graduates;
• national and international policymakers and influencers.

The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally. The purpose of this role is to provide strategic marketing support to support brand awareness, global reputation, and student recruitment across the University, supported by responsive and expert marketing and communications delivery. The role is part of the Marketing and Communications Office and will report directly to the Deputy Head of University Marketing / Deputy Head of Student Recruitment Marketing and will also have a close working relationship with a range of senior internal stakeholders. Each Senior Marketing Manager will have an area of responsibility/focus which aligns with our strategic direction and objectives. These areas of focus may change and evolve based upon priorities.

The responsibility of the function is to support the university to meet the objectives as set out above, through the provision of marketing expertise and delivery of targeted marketing campaigns and support. To achieve this, the Senior Marketing Manager will establish strong strategic working relationships across the University and work collaboratively with the wider Marketing and Communications Office, utilising expertise to develop, deliver and evaluate, amongst others:

1. a) a strategic approach to marketing our programmes to, and assisting with the targeted recruitment of students in defined markets across the globe;
2. b) promotion of the University brand, academic research, relevant rankings, USPs and key narratives to multiple stakeholders and influencers locally, nationally and internationally;
3. c) proactive management of the University's global reputation through engagement with key audiences - both internally and externally.

The key tasks and objectives of the role-holder will be agreed by the Deputy Head of University Marketing / Deputy Head of Student Recruitment Marketing, and they will work with the Marketing and Communications Office in collaboration with:

• Senior Managers in the both the Marketing and Communications teams.
• Professional Service/College Heads/Faculties, as required.

From early 2025 the base location for this role will change from our Durham City Centre site to our exciting new professional services hub based at Boldon House. Boldon House is situated on the outskirts of Durham near the Arnison Centre in Pity Me. Boldon House will bring a number of professional services teams together in a vibrant office environment which supports collaborative working and is designed to embrace hybrid working. To find out more about this project, please visit this webpage: Boldon House - Durham University.

Further information about the role and the responsibilities is at the bottom of this job description.