Senior Marketing Manager

JR United Kingdom; Newtownabbey; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the precision medicine sector is seeking a Senior Marketing Manager to oversee global product marketing, implementing strategic campaigns and managing B2B communications. The ideal candidate will bring a strong background in marketing along with knowledge of the industry, ready to drive ARC’s marketing initiatives worldwide. This role offers a vibrant work culture and career growth opportunities, ideal for those passionate about making a difference in patient access.

Benefits

Enhanced benefits package

Career growth and development opportunities

Salary Sacrifice Pension Scheme

Collaborative and inclusive company culture

Opportunity to work with innovative leadership

Qualifications

• Demonstrable marketing experience in the biomedical sector.
• In-depth understanding of precision medicine and IVD industry.
• Previous experience managing B2B communications.

Responsibilities

• Plan, organise, and implement marketing campaigns aligned with strategic objectives.
• Create content across multiple channels, including web and social media.
• Manage external vendor relationships and coordinate webinars.

Skills

Digital Strategy

Content Creation

B2B Communications

Event Management

Market Research

Education

Marketing and/or business degree

Marketing qualifications such as CIM

Tools

Content Management System (CMS)

HubSpot CRM

Google Analytics

Job description

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ARC's purpose is to expedite access to precision medicine clinical trials for patients globally. We fulfil our purpose through our dedicated team of experts with unparalleled domain knowledge, and the important relationships we have developed with our global clients.

We are a Belfast-based Clinical Research Organisation that specialises in delivering compliance excellence for companies in the precision medicine sector. We support many of the world's leading pharmaceutical R&D companies in implementing unapproved diagnostics in their clinical development programmes for patient selection or stratification, working as a strategic and integrated expert partner, taking full sponsor ownership of the IVD study being conducted in parallel with our clients' IND/IMP trial.

ARC's team of experts cover IVD regulatory compliance, study design and approvals, quality assurance including vendor due diligence and management along with a team of clinical research experts who manage the IVD study, ensuring it is conducted in compliance with local and global GCP, and that the biomarker data is robust and reliable.

To further support our growing client base and to expedite patient access to life-saving experimental medicines, ARC has developed and launched our SaaS platform, ARC360. ARC360 is transforming how organisations access regulatory intelligence and tailor study-specific information for using in vitro diagnostics to select and manage patients in IND trials. Powered by cutting-edge technologies and supported by a team of regulatory, quality, and clinical operations experts, ARC360 is designed to accelerate the initiation of complex clinical trials.

As Senior Marketing Manager, you will be responsible for effectively marketing ARC’s global product portfolio. You will work as part of the ARC’s Commercial team. You will provide both strategic and tactical support in the delivery of ARC’s global commercial strategy and implementation with specific emphasis on marketing across multiple comms channels. You will build upon ARC’s reputation as the gold-standard IVD and CDx research solutions provider to the global precision medicine and in vitro diagnostics sectors.

· Responsible for planning, organising, and implementing marketing campaigns in alignment with ARC’s strategic objectives and departmental KPI’s.

· Act as the local liaison for 3rd party vendors – Invest Northern Ireland, Marketing Agencies, CRM Interface and contractors in South Africa/elsewhere who support ARC marketing.

· Responsible for content creation across ARC’s product portfolio using appropriate assets e.g. web, social and print.

· Engage with, advice and support SME’s in the production of relevant b2b content

· Act as external comms liaison with publishers and PR Newswire channels to build the brand

· Accountable for event management activities e.g R&D for the annual event calendar, speaker opportunity outreach and conference attendance, event logistics and event specific marketing assets.

· Act as primary owner of ARC’s Social Channels, keeping company pages up-to-date and work on Social Media strategy and implementation.

· Act as primary contact for the coordination of webinars, their promotion and execution including post-event follow-up with commercial team to support lead generation activities.

· Liaison with our Innovation lead to undertake market research on customers, competitors including horizon scanning.

· Provide monthly and quarterly commercial dashboard metrics from Hubspot CRM, Google Analytics and LinkedIn insights etc

· Identify and undertake continuing professional development linked to personal objectives to ensure ongoing awareness of current marketing standards.

• Marketing and/or business degree
• Marketing qualifications such as CIM: emphasis on digital strategy and tactics
• Demonstrable marketing experience · Ideally, an in depth understanding of the precision medicine and IVD industry with a network of contacts to engage with.
• Previous experience using a Content Management System (CMS) for website content and management e.g. Word Press
• Previous experience in managing a CRM (HubSpot a must)
• Good ability to devise compelling on brand content and campaigns
• Good knowledge of marketing best practice, concentrating on B2B communications
• Enhanced benefits package.
• Opportunity to work with a dynamic and innovative leadership team.
• A collaborative and inclusive company culture.
• Career growth and development opportunities.
• Salary Sacrifice Pension Scheme
• ARC Regulatory is an equal opportunities employer and is committed to fostering an inclusive and diverse work environment were all employees feel valued, respected and empowered to succeed. We welcome applicants from all backgrounds, genders and experiences to apply for all active roles within our company.