Senior Marketing Manager

Halfords; Metropolitan Borough of Solihull; Hybrid; GBP 55,000; Full time

Job summary

Halfords is seeking a Senior Marketing Manager to lead the marketing strategy for their Garage Services. This role involves executing a 90-day marketing plan, managing a team, and collaborating with internal and external partners to ensure impactful campaigns. The successful candidate will be data-driven and a proactive leader, focusing on delivering commercial results and enhancing customer experience.

Benefits

Annual discretionary bonus scheme

25 days annual leave plus bank holidays

Enhanced family leave

Employee discounts

Wellbeing resources and support

Qualifications

• Experienced in planning and campaign delivery in complex environments.
• Strong communicator with ability to influence stakeholders.
• Proficient in driving and measuring marketing effectiveness.

Responsibilities

• Lead the development and rollout of the 90-day marketing plan.
• Manage and support a team of two direct reports.
• Coordinate integrated campaigns across multiple channels.

Skills

Project Management

Collaboration

Data-Driven Marketing

Coaching Leadership

Education

Bachelor's Degree in Marketing or related field

Job description

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Senior Marketing Manager

Job no: 558947
Work type: Full time
Site: Redditch
Categories: Marketing
Location: Solihull, East Staffordshire, Herefordshire, Shropshire, Staffordshire, Warwickshire, West Midlands, Worcestershire
Salary: 55000
Business Area: Halfords Support Centre

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience-from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you're willing to get stuck in, you'll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

We are looking for a Senior Marketing Manager - Garage Services to play pivotal role in executing the go-to-market strategy for Halfords' Garage Services business. Reporting to the Head of Marketing - Garage Services and leading a small team, this role is accountable for delivering the 90-day marketing plan and driving alignment across channels, category, and operations.

We're looking for a highly organised, data-driven marketer who can balance operational delivery at pace with a forward-thinking, strategic mindset. You'll ensure clarity and coordination across the business, so everyone knows what's happening, when, where, and why, while keeping customer and commercial outcomes front of mind.

With a coaching leadership style, you'll support and develop two direct reports, helping them grow while fostering a high-performance culture. You'll also manage external agencies, oversee measurement and performance tracking, and support local marketing initiatives to ensure relevance and impact at site level.

Key responsibilities

• Lead the development and rollout of the 90-day Garage Services go-to-market plan, ensuring all stakeholders have clear visibility, alignment, and ownership.
• Manage, coach, and support two direct reports, creating a collaborative and high-performance team culture.
• Brief and coordinate with internal channel teams to deliver integrated campaigns across digital, retail, CRM, and other key touchpoints-on time, on brand, and on budget.
• Act as the go-to marketing contact for garage operations and category teams, ensuring seamless cross-functional collaboration and readiness.
• Oversee day-to-day relationships with media and creative agencies, ensuring campaigns are insight-driven, customer-focused, and deliver commercial results.
• Help embed and support the marketing measurement framework, enabling the team to track performance, assess impact, and identify opportunities for improvement.
• Champion local marketing activity, supporting the development and execution of initiatives that drive footfall, increase conversion, and maintain brand consistency across all sites.
• Run post-campaign reviews to capture insights and learnings that continuously improve future planning and execution.

About you

• A well-rounded marketing generalist with hands-on experience in planning, campaign delivery, and go-to-market execution in fast-paced, complex environments.
• A natural coaching-style leader who enjoys developing and empowering others to succeed.
• Highly collaborative, working closely with both internal teams and external agency partners to deliver impactful marketing.
• Confident navigating matrixed organisations-ideally with experience in the service, retail, or automotive sectors.
• Organised, structured, and able to manage multiple priorities without losing sight of the bigger picture.
• Commercially focused, with a clear understanding of how to drive and measure marketing effectiveness.
• Skilled at local marketing, with experience tailoring plans to drive results at site level.
• A strong communicator who can influence stakeholders and keep projects moving at pace.

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days per week on-site at our Support Centre in Redditch Worcestershire.

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