Senior Marketing Manager

Slater and Gordon Lawyers (UK); Manchester; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading law firm is seeking a Senior Performance Marketing Manager in Manchester. This role involves leading a digital marketing team, driving performance across various channels like SEO, PPC, and Paid Social, and optimising marketing strategies through data insights. The position offers a hybrid working environment, competitive salary, and benefits, fostering a high-performing culture focused on continuous innovation and improvement.

Benefits

25 days holiday allowance

Pension scheme

Health cash plan

Life assurance

Income protection insurance

Qualifications

• Proven experience in digital marketing leadership, particularly in growth marketing.
• Ability to link marketing metrics with business outcomes.
• Highly analytical mindset with experience in Google Analytics and performance optimisation.

Responsibilities

• Lead a digital marketing team across SEO, PPC, and Paid Social.
• Own channel strategy and execution for traffic and conversions.
• Report on channel strategies using KPIs and dashboards.

Skills

SEO

PPC

Paid Social

Data Analytics

Project Management

Stakeholder Management

Tools

Google Analytics

Looker Studio

Job description

We’re looking for an experienced and commercially driven Senior Performance Marketing Manager / Digital Lead to take ownership of our multi-channel digital performance strategy. This pivotal role will lead a team across SEO, Paid Search and Paid Social, with a strong focus on performance, data-led decision making and campaign delivery at pace.

As the business continues to grow, this role will focus on leadership of the team and innovation to scale our acquisition activity and maximise ROI.

Key Responsibilities

• Lead, manage and develop a high-performing digital marketing team across SEO, PPC, and Paid Social.
• Own channel strategy and execution, driving traffic, leads and conversions through to acquisition, across all major digital touchpoints.
• Ensure clear performance targets, campaign plans and testing roadmaps are in place and delivered effectively.
• Report on and measure the success of all channel strategies, using dashboards and KPIs to demonstrate impact, identify opportunities, and guide ongoing optimisation.
• Champion a data-first approach, using insights to inform decisions, optimise spend, and improve campaign ROI.
• Collaborate with internal stakeholders (practice areas, business development, brand, compliance etc..) to align marketing with business objectives.
• Own the day-to-day management of external agencies and suppliers, where appropriate, to support campaign delivery and innovation.
• Support business development and partner marketing in B2B partnerships.
• Drive operational excellence in campaign processes, creative briefing, tracking, and reporting.
• Embed a culture of accountability, collaboration and continuous improvement across the team.
• Monitor industry trends and emerging technologies (e.g. AI in marketing) to future-proof channel strategies.

About You

Skills and Experience

• Proven experience in a similar digital marketing leadership role, ideally within a performance or growth marketing environment.
• Excellent commercial acumen – able to link marketing metrics to business outcomes and make sound investment decisions.
• Expertise in SEO, PPC (Google/Microsoft Ads), and Paid Social (Meta, LinkedIn, etc.).
• Strong people management skills with the ability to inspire, coach and lead a multi-disciplinary team.
• Highly analytical – confident working with Google Analytics, Looker Studio, Social Media platforms, and attribution models.
• Experience with CRO, creative testing, and performance optimisation.
• Strong project management and organisational skills – able to run multiple initiatives simultaneously.
• Experience in B2C and B2B marketing environments a plus.
• Strong stakeholder and business partnering skills.
• Curious, innovative, and up to date with digital trends and best practice.

What We Offer

We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award- winning law firm.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Legal

• Industries

  Law Practice

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