Senior Marketing Manager

CONDITION®; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

CONDITION® is looking for a Senior Marketing Manager to shape the marketing strategy across brand, digital, and retail. This hands-on senior role reports to the Creative Director and works with ecommerce, content and design teams to build a premium, lifestyle-led brand image.

You’ll own planning for hero product replenishment, new capsules, and the 2027 womenswear launch, while leading a move to in-house paid social and hiring the team to run it.

Qualifications

• 5+ years in marketing, preferably fashion/activewear.
• Strong eye for brand and premium positioning.
• Experience launching new categories or ranges.
• Leadership experience or clear ambition to step up.

Responsibilities

• Own the marketing plan and calendar across product launches and 2027 womenswear intro.
• Lead in-house paid social performance function and hires.
• Drive brand consistency across social, email, paid, PR, partnerships and wholesale.
• Collaborate with ecommerce/CRO/content to turn brand into revenue.
• Manage budgets, set KPIs, and report on performance.
• Build and manage a social lead and future marketing hires.

Skills

Brand management

Paid social

CRM

Ecommerce (Shopify)

Leadership

Tools

Shopify

CRM platforms

Job description

Condition is a premium activewear brand on a serious growth trajectory. We sit just above the mainstream gym-wear market on price, and we believe we beat it on quality and on brand. Our DNA is minimalist, and we’re now pushing into “sport lux”: high performance, shown through a lifestyle lens with a nod to the golden era of the vintage gym. We want to lead that category, not follow it.

With womenswear launching in 2027, growing wholesale partnerships, and a team that’s scaling fast, we’re looking for a Senior Marketing Manager to own how the world sees Condition.

The role

You’ll shape and deliver our marketing strategy across brand, digital, and retail, working closely with our Creative Director, ecommerce, content and design teams. This is a hands-on senior role with real influence, ideal for someone who wants to build, not just maintain.

What you’ll do

• Own the marketing plan and calendar across hero product replenishment, newness capsules, and the 2027 womenswear launch
• Lead our move to an in-house paid social performance function, and help hire the people to run it
• Drive brand consistency across social, email, paid, PR, partnerships and wholesale
• Work with our ecom/CRO and content teams to turn brand into revenue
• Manage budgets, set KPIs, and report clearly on what’s working
• Build and manage a creative social lead and future marketing hires

What you’ll bring

• 5+ years in marketing, ideally in fashion, activewear, or premium DTC
• A strong eye for brand: you understand the difference between premium and loud
• Solid commercial grounding in paid social, CRM and Shopify-based ecommerce
• Experience launching new categories or ranges
• Leadership experience, or the clear ambition to step up into it
• Comfortable in a fast-moving, founder-led business